Can consumer culture be environmentally sustainable?

The following essay was originally written in 2012 as part of the requirements for my second year studying BA Graphic Design.

The first part of this essay will explore and examine the effects of consumerism on current societies where people are indoctrinated into buying what they do not essentially need. (Lawson, 2009) It will also touch on commodities and explain how consumerism has contributed to waste disposal. It will then focus on the concept of sustainability and discuss whether consumer cultures can be environmentally sustainable, and if not, how things can be changed for the better.

Consumerism is not a new idea, it has been in existence since trading of goods began in pre-Roman times and shopping lists have been discovered from as far back as AD 75. In a way, the term consumerism has become connected with everything that people buy, from clothes to holidays, and health care to education. (Lawson, 2009) However, in contemporary culture there is a greater “demand for a wider range of goods” which has resulted in further competition between manufacturers that sell similar products. (Ambrose and Harris, 2009:p44) Consumer culture has made Western societies concerned with “‘having’ rather than ‘being’” (Julier, 2008:p56). Consumption prompts ideological beliefs of how humans should behave or what they should buy, what is good and how people should appear.

Since consumer culture has become a massive part of life for people all over the world, it is now a primary method for both individuals and groups to build their identities. (Julier, 2008) Life, for most people, used to be defined by what employment role they had and how much money they earned, however this definition has now progressed to what people do with the money their work generates. Certain people are now preoccupied with what they buy rather than what they do with their lives. (Lawson, 2009) People are constantly judged by what products they own especially, for example, items of clothing. Clothes in particular, but also other merchandise, indicate status which “also implies the existence of a group for whom a particular commodity has a particular meaning.” (Miles, Anderson and Meethan, 2002:p3) On the other hand, it has currently become the norm for certain people to be the owners of particular commodities which then affect how each individual is identified as many people begin to appear the same. This has affected cultures in general and it could be argued that “if we are all consumers of the same products then we are all the same culturally, no matter where we originate from.” (Corrigan, 1997:p69)

Loss of identity does not just affect individual humans; it can also affect brands especially when there are many brands selling similar items. Brand companies no longer focus on selling their product but rather focus on generating brand awareness so that customers throughout the world can identify with them. (Barber, 2007)

“Since the collapse of Eastern-style communism, consumerism has emerged as a global hegemonic idea.” (Grabriel and Lang, 2006:p97) There has been a revolutionary rise in commoditisation of everything throughout the world especially since brand identity has become so important and competitive, providing more products, more commodities, to grab the attention of the consumers. (Ambrose and Harris, 2009)

Commodities have become fetishisms for many people. Marx described a fetish as “anything which people like to select for adoration” (Jhally, 1990:p53) The intended use of objects has become less important to consumers, it is what these objects now represent that is more significant. Sue Collins quotes Varda Burstyn to demonstrate this in relation to sporting goods: “… it is the idea of the athlete the equipment represents, not the equipment itself that is so passionately emulated and identified with…” (2000) [Online] It is because merchandises are being commoditised that they become more appealing to the average buyers. (Benjamin, 1973)

Commodities have become progressively publicised through various means such as packaging and advertising. (Julier, 2008) Since the twentieth century, advertising has begun to reject the individual consumer and has focused, rather, on a society as a whole, transforming “‘class’ society into ‘mass’ society”. (Corrigan, 1997:p74) In this way, brands have been able to connect particular merchandise with certain groups of people such as feminists or those wishing to live a ‘green’ lifestyle in order that they can target their advertising towards a particular demographic. When advertising certain products the truth, including benefits of the product, is not always presented. People are not always told what the genuine positive impacts an item has neither on people or on the environment. Instead a fairly old method is often employed in which an idea or image, often unrelated, is connected with the merchandise. This may produce a positive subliminal message which then helps sell the product to the public. For example, in 1929 Edward Bernays was hired to create a campaign intended to encourage women to smoke. To do this he focused on the female movement of the period, the suffragettes, using images of women smoking ““torches of freedom” while marching in an Easter Day parade in New York City”. (Holland, n.d.) [Online] The connotation of freedom connected to smoking entered women’s minds on a subconscious level and triggered a rise in female cigarette consumers. “Smoking and freedom was in fact a totally irrational connection but it worked.” (Holland, n.d.) [Online]

Stores are promising various guarantees for their products such as “happiness, every label guarantees high quality.” (Miles, 2010:P98) Advertising not only includes promoting individual products or brands but is effectively a process “drilling into our collective heads” the idea that buying and owning more ‘stuff’ leads to success and happiness. (Hamlett, n.d. a) [Online] Slogans have been a way of subconsciously telling people that they need to buy a particular item or consume a specific brand. Seiko, a brand of watches used the slogan “Seiko. It’s your watch that tells most about who you are”. (Textart, 2012) [Online] Therefore it could be suggested that as well as watches Seiko is selling people an extension of their identity. In this sense, companies are constantly selling people their identities. (Lawson, 2009) Banksy argues that advertisers are effectively telling people that they are inadequate, not good enough, and not sexy enough. He concludes that they are bullying people with the advanced methods of marketing: “They are The Advertisers and they are laughing at you.” (Solomon, 2012) [Online]

Since consumer society has effectively prompted people to buy more things that they do not necessarily need the amount of waste produced is in turn rising. Many commercial items are now built with the intention that they will eventually be disposed of. This can be referred to as built-in obsolescence, “a method of stimulating consumer demand by designing products that wear out or become outmoded after limited use.” (Attwood, 2008:p115) This process has been embraced by a variety of industries since the 1950s. At this time Harley Earl declared that the process of obsolescence should be sped up “In 1934 the average car ownership span was five years; now it is two. When it is one year, we will have a perfect score.” (Whitely, 1993:p16) Obsolescence is what consumers want which is why disposable products are increasing.

There are obvious items such as razors that make it clear that they are to be disposed of regularly however other products which, in the consumers’ eyes, are expected to last, are also disposable in their own way. The average life of electrical products used to be around 10 years, yet now commodities such as computers are only built to last 3 years and people are replacing other electrical items, for instance mobile phones, every year or so which is not always necessary. Before, people used to repair damaged goods and make do with what they had, but these skills are disappearing from modern culture, which effectively in turn causes more waste. (Lawson, 2009)

It is not just about the amount of waste that is produced that has risen but the amount of unused products that are eventually thrown away. An example of this is food waste; people buy unnecessary items on impulse or in response to advertising. Food has become the largest commodity that is thrown away, totalling up to 21% of the total waste produced in Britain alone. (Lawson, 2009) A questionnaire, by Brian Wansink to find out why people buy items they never use, revealed that many people end up with unused items because the intended purpose the product was bought for never occurred. Over 50% of the 412 American homemakers questioned admitted that they end up just throwing away these unwanted items. (CNN, 1999)

Disposal of waste has become increasingly challenging in recent years, partly as a result of the growth of consumer society. However there are a wide range of disposal methods at hand today such as landfill, incineration, composting and recycling, including reducing and reusing waste. Recycling is one of the more environmentally sustainable methods of disposal which involves “collection, separation… processing of wastes into reusable, marketable products.” (Mansvelt, 2011:p454) Despite this, landfill is still the most common method of waste disposal throughout the world as a whole. (Mansvelt, 2011)

People tend to forget or are not aware that it is not just the disposal of the product that can be environmentally harmful but also the production. Just packaging alone can be a massive issue in terms of sustainability. It begins with the manufacturer producing the raw materials, which are then turned into the required material, such as cardboard. The packaging then needs to be passed around to several people to pack and sell to the end user. Finally the product can be recycled. (Computer Arts, 2007b)

The idea of sustainability is a more recent concept. People, in general, are becoming progressively aware of how unsustainable societies have become globally. Developments have been made in technologies without realising just their potential impact for the environment. In the past, individuals and communities were unaware that the world’s resources could run out. “Effectively, what we have done… is to treat the planet simply as an infinite resource at our disposal.” (Fry, 2009:p1)

For many people today, the environmental challenges that consumerism faces is finally clear especially since the world has provided evidence of shortages of resources that consumerist societies need, including “oil, water, land, soil, clean air and minerals.” (Gabriel and Land, 2006:p196)

These challenges, however, have not necessarily hindered the consumerist culture. It is apparent in some instances that companies have utilized this issue as a proposition to increase sales. Some businesses are openly dedicated to making the world a better, sustainable place. On the other hand, for some it is a useful message to make consumers buy. Consumption is “the leading device through which individuals construct their identities.” (Julier, 2008:p57) The ideological belief that everyone should be greener causes masses to buy the products that will make them appear in this way. Now increasing numbers of companies are constantly inundating the public with messages from various advertising campaigns instructing them to “buy our products… and you will end global warming, improve air quality, and save the oceans.” (Greenpeace, 2012) [Online] These companies are not necessarily sincere in these claims; their products will not necessarily end global warming. This process is called Greenwashing, which is a term coined by Greenpeace around 1990.

Greenwashing has been likened to whitewashing through which unpleasant facts are effectively covered up. (EnviroMedia Social Marketing, 2012) The reality is companies have spent time and money on logos, slogans and packaging to make them appear environmentally friendly, whereas they could have been using the same time and money to actually do something to make a difference to the world’s problems. (Greenpeace, 2012)

It has been shown through greenwashing reports compiled by TerraChoice that things are improving with the number of greener products rising between 2009 and 2010 however 95% of “greener” products identified are still committing at least one of the “sins of greenwashing”. (TerraChoice, 2010:p6)

The opinion has been voiced that “green advertising is fragile” (Tuerff and Davis, 2011) [Online] because convincing consumers to buy products based upon exaggerated claims can do more, unintentional harm to the environment. Businesses that are honest and use sustainable tactics will help to improve the world whereas greenwashers will hinder any developments by using money to make themselves look better in order to sell. (Tuerff and Davis, 2011)

“Good design respects planet, profits and people.” (Aiga, 2011) [Online] Designers can be hired to make a company show through designs, such as packaging and advertisements, that they are environmentally sustainable. Designers are open to challenges that are connected to environmental concerns. Sustainability is more relevant to the environment than design itself, however designers can use the opportunity to fulfil the clients wishes whilst causing no, or very little, damage to society. (Aiga, 2011)

Environmental concerns were already in existence back in the 1960s. At the time certain designers and philosophers, such as Victor Papanek and Ivan Illich, expressed the belief that designers ought to combine commercial needs together with environmental requirements. However there is still a concern today that designers are not in powerful enough positions to make a genuine impact, also the potentially higher production costs and prices of sustainable items and products can hinder both designers and consumers when trying to become environmentally sustainable. (Chapman and Gant, 2007)

Design as a profession has become regarded as a feature of consumerism. (Hamlett, n.d. b) However Jonathan Barnbrook suggests that designers need to stop thinking in only commercial ways. To become more sustainable and actually help people, designers need to be aware of exactly what is going on within their own communities and the rest of the world. Barnbrook argues that design is first and foremost about communication. (Penfold, 2008) “Designers have a responsibility to make clients aware of the environmental aspects of what they’re asking for.” (Computer Arts, 2007b) [Online] Designers need to know all about the production and disposal methods commonly used in order to use a minimal amount of resources.

In 2001 designers, in general were unaware of processes and the amount of resources needed especially for packaging of consumer goods. They were also unaware just how significant the impact cycle of packaging has in relation to the environment. Charter and Tischner suggest that a common rule within packaging design should be that the materials used should “be easily recyclable… or should be made out of natural materials that can be disposed of without causing any problems to natural cycles.” (2001:p135)

The problem then arises when selling to the consumer that may involve changing consumption patterns. As previously mentioned, consumer culture is a massive aspect of life for everybody as it has been used as a means of constructing identities. (Julier, 2008) Possible strategies to promote ecodesign are to make sustainable goods more attractive in order to appeal to and interest potential buyers. With packaging there is the opportunity for designers to provide details about sustainability. This can also be achieved through advertisements and education. (Charter and Tischner, 2001)

Being ‘green’ has been used by some as a selling point however this has become a widely used and recognised approach for promoting many brands. (Swift, 2008) This can cause problems, as mentioned previously, with certain companies employing greenwashing methods to convince people their products will change the world whereas, in reality, they will not. (Greenpeace, 2012) Swift (2008) [online] maintains, “green advertising is still searching for its visual language.”

Despite such potential setbacks, the designer Rick Poynor is convinced that designers have the ability to communicate and influence consumer societies through their work. They can “persuade, change behaviour, initiate and spread visual trends” (Poynor, 2012) [Online] in order to inform society about the environmental challenges that everyone is facing and what can be done about it.

In 2007, the British Design Innovation (BDI), who represent Industrial designers, conducted a survey that concluded that as little as 13% of design businesses had a sustainability policy. (Computer Arts, 2007a) One example of a design business that does have such a policy is Viola Eco-Graphic Design, based in Australia. They make the claim that they are “devoted to best practices in ecologically sustainable design” (Sherin, 2008:p115) Viola designers do not just concentrate on creating appealing designs for consumers, they also focus on what materials they will use including printers. By choosing sustainable technologies they effectively respect the environment thus when the product cycle reaches consumers they are also helping them to become environmentally sustainable.

Anna Carlile, the founder of Viola, believes that there is now a great opportunity for graphic design to impact on the current consumer society by working alongside recognised brands and companies that have made the environment their key concern. Carlile believes that “in the very near future sustainable thinking and a working knowledge of responsible production will be an absolute must for designers.” (Sherin, 2008:p116)

To conclude, it can be seen that societies have tried to become more environmentally sustainable. Companies have begun to adopt more ecological tactics and consumers have become more aware of the effects of waste disposal on the planet. However there are still problems such as greenwashing that mislead people in their attempts to be ‘green’. Although there is evidence of this improving the problem has still not been eradicated. Therefore in a consumer culture it is impossible to be entirely environmentally sustainable. There will always be the consumer demand for new products to replace the old; consequently the issue of waste disposal will never be solved. Sustainable items have become commodities themselves as they have become attractive to current consumers who want to be identified as eco-friendly. So unless consumers stop buying what they do not need and adopt a fully environmentally sustainable lifestyle, it is not possible for a consumer culture to do so. In spite of this improvements can be seen and there are individual companies such as Viola Eco-Graphic Design who are doing what they can for the natural world, nevertheless it will take entire communities to start behaving in the same way for any significant difference to be made. Therefore, to conclude, consumers have the potential to become environmentally sustainable, but currently consumer culture is not.

References:

Aiga (2011) Good Design Respects The Environment [online] Available from: http://www.aiga.org/landing.aspx?pageid=10592&id=52 [Accessed on: 26th February 2012]

Ambrose, G and Harris, P. (2009) The Fundamentals of Graphic Design, AVA Publishing SA, Switzerland

Attwood, J. (2008) Edexcel A Level Design and technology: Product Design, Pearson Education Ltd, Essex

Barber, B. (2007) Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole, W.W. Norton and Company Ltd, London

BDI. (2011) About BDI [online] Available from http://www.britishdesigninnovation.com/about [Accessed on: 14th March 2012]

Benjamin, W. (1973) Charles Baudelaire: a lyric poet in the era of high capitalism, Translated from German by Harry Zuhn, Verso, London

Chapman, J and Gant, N. (2007) Designers, Visionaries and Other Stories: A Collection of Sustainable Design Essays, Earthscan, London

Charter, M and Tischner, U. (2001) Sustainable Solutions – Developing Products and Services for the Future, Greenleaf Publishing Limited, Sheffield

CNN (1999) Study Unravels Consumer Waste [online] Available from: http://articles.cnn.com/1999-12-08/nature/consumer.waste.enn_1_products-brian-wansink-answer?_s=PM:NATURE [Accessed on: 29th February 2012]

Computer Arts. (2007a) Be A Greener Designer [online] Available from http://computerarts.co.uk/features/be-greener-designer [Accessed on: 26th February 2012]

Computer Arts. (2007b) Green Sleeves [online] Available from: http://www.computerarts.co.uk/features/green-sleeves [Accessed on: 26th February 2012]

Collins, S (2000) “E” Ticket To Nike Town, Counterblast: e-journal of Culture and Communication [online] Available from: http://www.nyu.edu/pubs/counterblast/issue1_nov01/pdf_files/collins.pdf [Accessed on: 14th March 2012]

Corrigan, P. (1997) The Sociology of Consumption: An Introduction, SAGE Publications Ltd, London

EnviroMedia Social Marketing. (2012) What is Greenwashing? [online] Available from: http://www.greenwashingindex.com/what.php [Accessed on: 7th March 2012]

Fry, T, (2009) Design Futuring: Sustainability, Ethics and New Practice, Berg, Oxford

Gabriel, Y and Lang, T. (2006) The Unmanageable Consumer, Ed.2, SAGE Publications Ltd, London

Greenpeace. (2012) Introduction to StopGreenwash.org [online] Available from: http://stopgreenwash.org/introduction [Accessed on: 7th March 2012]

Hamlett, P. (n.d.a) Are We Sustainable Yet? [online] Available from: http://www.commarts.com/columns/are-sustainable-yet.html [Accessed on: 26th February 2012]

Hamlett, P. (n.d.b) Everything You Know Is Wrong [online] Available from: http://www.commarts.com/Columns.aspx?pub=2075&pageid=857 [Accessed on: 25th February 2012]

Holland, D. (n.d.) Being Human: Feeling Our Way The New Millennium [online] Available from: http://www.commarts.com/Columns.aspx?pub=4707&pageid=1454 [Accessed on: 25th February 2012]

Jhally, S (1990) The Codes of Advertising: Fetishism and the political economy of meaning in the consumer society, Routledge, New York

Julier, G. (2008) The Culture of Design Ed. 2, SAGE Publications Ltd, London

Lawson, N. (2009) All Consuming, Penguin Books, London

Mansvelt, J. (2011) Green Consumerism: An A-to-Z Guide, SAGE Publications Ltd, London

Miles, S, Anderson, A and Meethan, K. (2002) The Changing Consumer: Markets and Meanings, Routledge, London

Miles, S. (2010) Spaces for Consumption, SAGE Publications Ltd, London

Penfold, M. (2008) Jonathan Barnbrook [online] Accessed from: http://www.computerarts.co.uk/interviews/jonathan-barnbrook [Accessed on: 26th February 2012]

Sherin, A. (2008) SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients, Rockport Publishers Inc, USA

Solomon, B. (2012) Banksy on Advertising [online] Available from: http://thefoxisblack.com/2012/02/29/banksy-on-advertising/ [Accessed on: 29th February 2012]

Swift, R. (2008) ‘Greenwash’ is losing its shine [online] Available from: http://news.bbc.co.uk/1/hi/sci/tech/7251380.stm [Accessed on: 7th March 2012]

TerraChoice (2010) The Sins of Greenwashing Home and Family Edition [pdf] Available from: http://sinsofgreenwashing.org/findings/greenwashing-report-2010/ [Accessed on: 14th March 2012]

Textart (2012) Database of Slogans [online] Available from: http://www.textart.ru/database/slogan/2-watches-advertising-slogans.html [Accessed on 7th March 2012]

Tuerff, K and Davis, V (2011) On FTC Green Guides: The ad industry doth protest too much [online] Available from: http://www.greenwashingindex.com/commentary_single.php?id=4303 [Accessed on: 7th March 2012]

Whitely, N (1993) Design For Society, Reaktion Books, London

Secondary Resources

da Silva, T (2000) The Curriculum as Fetish, Taboo, Volume 4, Number 1, p:26-27


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Bible By Colour – Part One

Two years ago, the former minister of Gants Hill United Reformed Church asked me to write a series of articles about the importance of certain colours in the Christian Bible. How often are colours mentioned, and do they have a particular meaning in scripture? We know that a rainbow of colours was symbolic. In Genesis 9:13, a rainbow symbolised God’s promise that he would never flood the earth again. In Ezekiel 1:27, a rainbow represented the glory of God. Revelation 4:3 records John’s witness of the same rainbow as Ezekiel, but he also saw one above the head of a “mighty angel” who carried a book about the events to occur at the end of time.

The modern understanding of a rainbow was established by Isaac Newton (1643-1727), who divided up the visible wavelengths of light (colours) into seven groups. These are red, orange, yellow, green, blue, indigo and violet. Yet, there is a continuum of colours that fall between these categories.

Red

Red is one of the three primary colours (the others are yellow and blue) and appears on 75% of national flags. In contemporary times, red is associated with several things; for example, when seen on a traffic light or road sign, it means “stop”. Red is one of the colours used to describe fire, which can have both positive and negative connotations. Fire brings warmth and a means of cooking, but on the other hand, it can also signify danger.

In astronomy, Mars is known as the Red Planet, and on Jupiter, there is a Great Red Spot. There are stars known as red giants, red supergiants and red dwarfs. The sky occasionally turns red during sunset or sunrise. This has led to the saying, “Red sky at night, shepherd’s delight; red sky in the morning, shepherd’s warning.” It was believed a red sky signified an approaching storm. The original phrase, however, comes from the Gospel of Matthew:

“He replied, “When evening comes, you say, ‘It will be fair weather, for the sky is red,’ and in the morning, ‘Today it will be stormy, for the sky is red and overcast.’ You know how to interpret the appearance of the sky, but you cannot interpret the signs of the times.” (Matthew 16:2-3, NIV)

Red is one of the autumnal colours that appear on leaves during the lead up to winter. This associates the colour with the end of life; however, it can also represent new life with its appearance in fruit, such as cranberries, apples, cherries and raspberries. Elsewhere in nature, the colour red appears on many woodland creatures, for example, red foxes, red squirrels, robins, grouse, redwings and red setters. 

Human blood is red, which symbolises both life (i.e. we need blood to live) and death (in terms of blood being spilt). Two per cent of the world’s population has naturally red hair. The term redhead, or redd hede as it was originally spelt, has been in use since around 1510.

In human and animal behaviour, red sometimes indicates dominance. Wearing red has been linked with success and enhanced performance, especially in sport. Although a more controlled test of this theory suggests this is not entirely true.

Other meanings that the colour red connotes are love (i.e. red roses on Valentine’s day), celebration and ceremony (red carpet), Christmas (Santa Claus), anger (“seeing red”), seduction (red lipstick) and sexuality (red-light district). 

In the New International Version of the Bible, the word “red” appears at least fifty times, although some translations use “red” more broadly. There is a wide spectrum of colours, and red is only one small section. Either side of red are similar colours, such as scarlet and crimson, which have separate mentions and meanings in the Bible – at least in the NIV.

On more than one occasion, the colour red is used symbolically to indicate sin or sinfulness. When Israel attacked the wicked Moabites, the “water looked red – like blood.” (2 Kings 3:22) When the city of Nineveh fell, Nahum tells us, “The shields of the soldiers are red.” (Nahum 2:3). 

The prophet Ezekiel wrote about a prostitute, a sinner who lusted after a group of men of whom a sketch was drawn on a wall in red. “But she carried her prostitution still further. She saw men portrayed on a wall, figures of Chaldeans portrayed in red.” (Ezekiel 23:14) An interesting thing to note here is the colour red was the first pigment to be used in art. In this instance, it may be a coincidence that the drawing was in the same colour as one representative of sin.

In Zechariah 1, the prophet heard the Lord was very angry with his ancestors. Later on that day, Zechariah had a vision: “During the night I had a vision, and there before me was a man mounted on a red horse. He was standing among the myrtle trees in a ravine. Behind him were red, brown and white horses.” (Zechariah 1:8) The prophet recorded another vision of red horses in Zechariah 6:2. 

Another red horse is mentioned in Revelation 6:4 as a sign of war, bloodshed and the end times: “Then another horse came out, a fiery red one. Its rider was given power to take peace from the earth and to make people kill each other. To him was given a large sword.”

A red dragon is used as a similar symbol but also represents Satan’s power and determination to bring about destruction: “Then another sign appeared in heaven: an enormous red dragon with seven heads and ten horns and seven crowns on its heads.” (Revelation 12:13)

Other mentions of red in relation to the end times are:

  1. Revelation 6:12: I watched as he opened the sixth seal. There was a great earthquake. The sun turned black like sackcloth made of goat hair, the whole moon turned blood red.
  2. Revelation 9:17: The horses and riders I saw in my vision looked like this: Their breastplates were fiery red, dark blue, and yellow as sulphur. The heads of the horses resembled the heads of lions, and out of their mouths came fire, smoke and sulphur.

Proverbs 23:31 says, “Do not gaze at wine when it is red, when it sparkles in the cup, when it goes down smoothly!” This is a warning about the temptation of sin. It may look good but it will have its repercussions. In the book of Job, the colour red is a sign of sorrow, grief and distress. “My face is red with weeping, dark shadows ring my eyes.” (Job 16:16)

Red is also a symbol of death. The Red Sea, which lies between Africa and Asia on the edge of the Indian Ocean, has claimed many people’s lives. Today, the Red Sea is bordered by Egypt, Sudan, Eritrea, Djibouti, Saudi Arabia and Yemen. It is approximately 1400 miles in length and about 220 miles wide.

The most famous Bible passage involving the Red Sea takes place in the book of Exodus. Moses rescued the Israelites from Egypt by parting the waters of the Red Sea. When Pharaoh and his army tried to cross, God caused the waters to return to normal, drowning the entire army.

  1. Exodus 13:18: So God led the people around by the desert road toward the Red Sea. The Israelites went up out of Egypt ready for battle.
  2. Exodus 15:4: Pharaoh’s chariots and his army he has hurled into the sea. The best of Pharaoh’s officers are drowned in the Red Sea.

The Red Sea is also mentioned in the books of Numbers, Deuteronomy, Joshua, Judges, 1 Kings, Nehemiah, Psalms, Isaiah, Jeremiah, Acts and Hebrews. 

On a couple of occasions, Biblical characters are given names that mean “red”. “The first to come out was red, and his whole body was like a hairy garment; so they named him Esau.” (Genesis 25:25) “He said to Jacob, “Quick, let me have some of that red stew! I’m famished!” (That is why he was also called Edom.)” (Genesis 25:30)

At least three verses of the Bible mention items being dyed or decorated red. The significance of this, if there is one, is uncertain.

  1. Exodus 25:5: ram skins dyed red and another type of durable leather; acacia wood.
  2. Exodus 26:14: Make for the tent a covering of ram skins dyed red, and over that a covering of the other durable leather.
  3. Jeremiah 22:14: He says, ‘I will build myself a great palace with spacious upper rooms.’ So he makes large windows in it, panels it with cedar and decorates it in red.

In the Roman Catholic Church, the colour red is associated with the fire of Pentecost and the Holy Spirit. It has also been the colour worn by the Cardinals since 1295. In general, red is the colour of Christ’s blood and, therefore, a symbol of his crucifixion. At Christmas, red tape or ribbon is used during Christingle services to represent the blood. The flags of some historically Christian nations still bear a red cross. 

Crimson and Scarlet

The New International Version of the Bible frequently uses the words “crimson” and “scarlet” when other newer versions may use “red”. In the original Hebrew text, there were several other ways to describe a reddish hue. Three of these words are now translated as “crimson”. They are karmity, which means deep red; tola, the maggot from which the dye is derived; and shaniy. The term “scarlet” is a translation of the Greek word Kokkinos, which refers to the shape of the insect from which the dye is extracted.

Crimson is a strong red colour that slightly inclines towards purple on the colour wheel. The colour was originally produced using the dried bodies of the kermes insect found in Mediterranean countries.

In Polish, crimson or Karmazyn is another name for a nobleman. People of high nobility often wore crimson robes. Poland is also one of two countries that have the colour crimson on their national flags – the other country is Nepal. In Denmark, the Grand Hussar Regiment wears a crimson jacket as part of its ceremonial uniform. The King’s Royal Hussars in the British Army still wear crimson trousers, giving themselves the nickname “Cherrypickers”. Likewise, in the USA crimson is the colour of the Ordnance Corps.

The plant rhubarb is poetically referred to as “crimson stalks” for obvious reasons. The crimson sunbird is the national bird of Singapore. In Australia, there is a species of parrot known as the crimson rosella. Occasionally, in places such as Mexico and Florida, a crimson tide occurs when certain algae turn the water red.

In some religions, such as the Bahá’í Faith, crimson stands for tests and sacrifice. But where does it appear in the Bible?

The Second Book of Chronicles, chapter two, tells us about King Solomon’s plans to build a temple in Jerusalem. He requested the help of King Hiram of Tyre, with whom he wished to continue the friendly relationship King David had established. The people of Tyre were known for their dyeing industry, particularly for using crimson and purple dyes. Solomon requested Hiram to send him a man who could assist with the decoration of the temple.

  1. 2 Chronicles 2:7: Send me, therefore, a man skilled to work in gold and silver, bronze and iron, and in purple, crimson and blue yarn, and experienced in the art of engraving, to work in Judah and Jerusalem with my skilled workers, whom my father David provided.
  2. 2 Chronicles 2:14: whose mother was from Dan and whose father was from Tyre. He is trained to work in gold and silver, bronze and iron, stone and wood, and with purple and blue and crimson yarn and fine linen. He is experienced in all kinds of engraving and can execute any design given to him. He will work with your skilled workers and with those of my lord, David your father.
  3. 2 Chronicles 3:14: He made the curtain of blue, purple and crimson yarn and fine linen, with cherubim worked into it.

Thus, the colour crimson is associated with the Temple and praising God.

There are only two other mentions of the word “crimson” in the NIV Bible, and they are both found in the book of Isaiah. In chapter 63, Isaiah writes about God’s day of vengeance and redemption. The first verse says: “Who is this coming from Edom, from Bozrah, with his garments stained crimson? Who is this, robed in splendour, striding forward in the greatness of his strength? ‘It is I, proclaiming victory, mighty to save.’” In this verse, crimson is a sign of splendour and victory, but in an earlier chapter, crimson means something entirely different. It is also an example that distinguishes crimson and scarlet as two separate colours:

Isaiah 1:18 (NIV): “Come now, let us settle the matter,” says the Lord. “Though your sins are like scarlet, they shall be as white as snow; though they are red as crimson, they shall be like wool.

In this example, both crimson and scarlet represent sin. It may not be the colours themselves that denote sin but rather the fact they have obscured the purity of the original whiteness of the snow and wool. 

Scarlet lies somewhere between red and orange on the colour wheel, making it weaker than crimson. Nonetheless, the same insects originally produced the scarlet dye. Synthetic scarlet is often called cadmium red and was the standard red of many artists during the 19th and 20th centuries.

In the 20th century, scarlet became associated with revolution. It appeared on revolutionary emblems as a symbol of the blood of martyrs in the French Revolution. It also became the colour of communism, used on the Soviet Union’s flag and is still used on the Chinese flag. In China, red is also a symbol of happiness.

Scarlet is the colour of the traditional academic dress of doctorate students in the United Kingdom. The Foot Guards and Life Guards also wear scarlet for ceremonial purposes. Army regiments across the world use the colour scarlet on their uniforms too. The countries that do this include Australia, Jamaica, New Zealand, Fiji, Canada, Kenya, India, Singapore, Sri Lanka, Pakistan, Brazil and the USA. 

In the Roman Catholic Church, scarlet symbolises the blood of Christ and Christian martyrs. In Lutheran tradition, scarlet decorations are displayed from Palm Sunday until Maundy Thursday. Other Christians often associate scarlet with prostitution. This is partly due to the description of an adulterous woman in the Book of Revelations, sometimes referred to as the Great Scarlet Whore.

Revelation 17:3-4: Then the angel carried me away in the Spirit into a wilderness. There I saw a woman sitting on a scarlet beast that was covered with blasphemous names and had seven heads and ten horns. The woman was dressed in purple and scarlet, and was glittering with gold, precious stones and pearls. She held a golden cup in her hand, filled with abominable things and the filth of her adulteries.

As a result, cities in which prostitutes work are named “red-light districts”, and sex worker organisations have titles such as the Scarlet Alliance. The scandalous novel The Scarlet Letter by Nathaniel Hawthorne (1804-64) uses the colour to denote adultery. 

Other negative connotations of scarlet in the book of Revelation include:

  1. Revelation 18:12: cargoes of gold, silver, precious stones and pearls; fine linen, purple, silk and scarlet cloth; every sort of citron wood, and articles of every kind made of ivory, costly wood, bronze, iron and marble.
  2. Revelation 18:16: and cry out: “Woe! Woe to you, great city, dressed in fine linen, purple and scarlet, and glittering with gold, precious stones and pearls!”

The first time the word “scarlet” is used in the NIV is in Genesis 38 when Tamar gave birth to twins. A scarlet thread was tied around the wrist of the eldest so that they could differentiate between the two.

  1. Genesis 38:28 (NIV): As she was giving birth, one of them put out his hand; so the midwife took a scarlet thread and tied it on his wrist and said, “This one came out first.”
  2. Genesis 38:30 (NIV): Then his brother, who had the scarlet thread on his wrist, came out. And he was named Zerah.

The colour is most frequently used in the book of Exodus concerning the construction of the Tabernacle. This connects scarlet with God, giving it an entirely different meaning in comparison to the final book of the New Testament. Between Exodus 25 and Exodus 39, the colour scarlet is mentioned over 25 times. Examples include:

  1. Exodus 26:1: Make the tabernacle with ten curtains of finely twisted linen and blue, purple and scarlet yarn, with cherubim woven into them by a skilled worker.
  2. Exodus 26:31: Make a curtain of blue, purple and scarlet yarn and finely twisted linen, with cherubim woven into it by a skilled worker.
  3. Exodus 28:15: Fashion a breastpiece for making decisions—the work of skilled hands. Make it like the ephod: of gold, and of blue, purple and scarlet yarn, and of finely twisted linen.
  4. Exodus 35:25: Every skilled woman spun with her hands and brought what she had spun—blue, purple or scarlet yarn or fine linen.

Leviticus 14 mentions scarlet yarn at least five times in the instructions for the cleansing of defiling skin diseases:

  1. Leviticus 14:4: the priest shall order that two live clean birds and some cedar wood, scarlet yarn and hyssop be brought for the person to be cleansed.
  2. Leviticus 14:6: He is then to take the live bird and dip it, together with the cedar wood, the scarlet yarn and the hyssop, into the blood of the bird that was killed over the fresh water.
  3. Leviticus 14:49: To purify the house he is to take two birds and some cedar wood, scarlet yarn and hyssop.
  4. Leviticus 14:51: Then he is to take the cedar wood, the hyssop, the scarlet yarn and the live bird, dip them into the blood of the dead bird and the fresh water, and sprinkle the house seven times.
  5. Leviticus 14:52: He shall purify the house with the bird’s blood, the fresh water, the live bird, the cedar wood, the hyssop and the scarlet yarn.

Twice, scarlet is mentioned in the book of Numbers:

  1. Numbers 4:8: They are to spread a scarlet cloth over them, cover that with the durable leather and put the poles in place.
  2. Numbers 19:6: The priest is to take some cedar wood, hyssop and scarlet wool and throw them onto the burning heifer.

The second of these is also referenced in Hebrews 9:19. “When Moses had proclaimed every command of the law to all the people, he took the blood of calves, together with water, scarlet wool and branches of hyssop, and sprinkled the scroll and all the people.”

Potentially the most famous mention of scarlet in the Bible occurs during the story of Rahab and the Spies. This is found in the second chapter of the book of Joshua. Rahab was a prostitute but in this story, the colour scarlet is not a reflection of her occupation. Rahab helped Joshua’s spies escape, and in return, they told her to tie a scarlet cord in her window so that when Joshua’s soldiers attack the city, she would be spared.

  1. Joshua 2:18: unless, when we enter the land, you have tied this scarlet cord in the window through which you let us down, and unless you have brought your father and mother, your brothers and all your family into your house.
  2. Joshua 2:2: “Agreed,” she replied. “Let it be as you say.” So she sent them away, and they departed. And she tied the scarlet cord in the window.

Other mentions of the colour scarlet in the Bible are:

  1. 2 Samuel 1:24: “Daughters of Israel,weep for Saul,who clothed you in scarlet and finery,who adorned your garments with ornaments of gold.”
  2. Proverbs 31:21: When it snows, she has no fear for her household; for all of them are clothed in scarlet.
  3. Song of Songs 4:3: Your lips are like a scarlet ribbon; our mouth is lovely. Your temples behind your veil are like the halves of a pomegranate.
  4. Jeremiah 4:30: What are you doing, you devastated one? Why dress yourself in scarlet and put on jewels of gold? Why highlight your eyes with makeup? You adorn yourself in vain. Your lovers despise you; they want to kill you.
  5. Nahum 2:3: The shields of the soldiers are red; the warriors are clad in scarlet. The metal on the chariots flashes on the day they are made ready; the spears of juniper are brandished.

Generally, scarlet is a colour associated with wealth and opulence. This meaning is supported with the only mention of the colour in the Gospels. “They stripped him and put a scarlet robe on him.”(Matthew 27:28) The “him” in this verse is Jesus, and the soldiers in the Praetorium are mocking him. They dressed him in a scarlet robe to make him look like a king. As we all know, the soldiers then crowned him with a crown of thorns and put a staff in his right hand whilst jeering, “Hail, king of the Jews!”

Despite the unfortunate connection to prostitution, both crimson and scarlet represent wealth and power, both politically and religiously. Even the verses in Revelation refer to this. By the end times, people were worshipping their wealth and power rather than God.

According to surveys across Europe and the UK, scarlet is also associated with courage, force, passion and joy. Combining this with Biblical meaning, it is ascertained that scarlet is a powerful and positive colour – crimson, too.

Yellow

There is no mention of the word orange in the Bible. The closest the Bible comes to mentioning the colour in the NIV is Revelation 21:20, which states: “the fifth onyx, the sixth ruby, the seventh chrysolite, the eighth beryl, the ninth topaz, the tenth turquoise, the eleventh jacinth, and the twelfth amethyst.” According to the AUV Bible (An Understandable Bible), [sard]onyx is “an orange-coloured stone similar to chalcedony”. 

Yellow is the second of the primary colours. It is the colour of canaries, daffodils, lemons, egg yolks, buttercups and bananas. There are yellowtail fish, yellow-fever mosquitos, yellowjackets (wasps), yellow birches and yellow poplars.

The history of the colour yellow is rather intriguing. In Ancient Egypt, yellow was associated with gold, thus considered eternal and indestructible. The skin of gods was believed to be yellow, so the Egyptians used the colour yellow extensively in their tomb paintings. The ancient Romans followed suit, using yellow to represent gold and skin tone.

Yellow Star Badge

The meaning of yellow in artwork changed sometime in the centuries following the crucifixion of Jesus. In paintings of Jesus’ disciples, Judas Iscariot often wears yellow, thus the colour has become associated with betrayal, envy, jealousy and greed. From this, the tradition of depicting Jews or other non-Christians in yellow began. Whilst this practice fell out of use, it was briefly reinstated during the 20th-century when Jews living in German-occupied countries were required to wear a yellow badge featuring the Star of David.

In China, the colour yellow represents happiness and wisdom. The first Chinese emperor was known as the Yellow Emperor, and all subsequent emperors were considered a child of heaven. Only the emperor was allowed to wear yellow and, instead of a red carpet, distinguished guests were honoured with a yellow carpet.

In politics, yellow represents liberalism. In the UK, the Liberal Democrats, UKIP, and SNP all use yellow in their campaign materials. In the US, the Libertarian Party is recognised by the colour yellow. In Chinese history, a Daoist sect was known as the Yellow Turbans; they staged a rebellion against the Han Dynasty (202 BC-220 AD).

Yellow has been and continues to be used to represent optimism and pleasure. It is a colour that attracts attention. Yellow is the most visible colour from a distance, and many countries have used the colour on their emergency vehicles. The RAF rescue helicopter is yellow, as are the vehicles used by the Royal Danish Air Force. The colour is frequently used as a warning; for instance, yellow (amber) traffic lights mean slow down, and a yellow card in football is a caution but not expulsion.

The colour yellow is prevalent on national flags across the world. The flags of three of the five most populous countries feature yellow: China, India and Brazil. Other countries include Germany, Bhutan, Ukraine, Belgium, Lithuania, Spain, Colombia, Brunei, Vietnam, Malaysia, Mozambique, Romania, Sweden, the Vatican, the Philippines, Chad and the European Union.

Buddhist and Hindu monks usually wear yellow or saffron robes. The Hindu divinity Krishna was often portrayed in yellow, as is Lord Ganesha. In Islam, yellow is a symbol of wisdom. In the various religions of the islands of Polynesia, yellow is a sacred colour associated with the food of the gods.

In Christianity, yellow is both positive and negative. The latter relates to Judas Iscariot and the former concerns wealth and gold. Similarly, there are both negative and positive connotations of the colour yellow in the Bible. Yellow is used to describe two things; one is gold or something valuable, the other is leprosy.

In Leviticus 13, God gave Moses and Aaron regulations about diagnosing skin diseases, i.e. leprosy. This was the job of the priest, in this case, Aaron, who had to examine all suspected cases of the disease and determine whether the sufferers were unclean.

  1. Leviticus 13:30: the priest is to examine the sore, and if it appears to be more than skin deep and the hair in it is yellow and thin, the priest shall pronounce them unclean; it is a defiling skin disease on the head or chin.
  2. Leviticus 13:32: On the seventh day the priest is to examine the sore, and if it has not spread and there is no yellow hair in it and it does not appear to be more than skin deep.
  3. Leviticus 13:36: the priest is to examine them, and if he finds that the sore has spread in the skin, he does not need to look for yellow hair; they are unclean.

For examples of yellow representing gold or valuable objects, you have to compare the NIV with other versions of the Bible. Take Psalm 68:13, for instance. the NIV says: “Even while you sleep among the sheep pens, the wings of my dove are sheathed with silver, its feathers with shining gold.” The King James Version, on the other hand, says: “Though ye have lien among the pots, yet shall ye be as the wings of a dove covered with silver, and her feathers with yellow gold.”

Often, the word yellow is not cited. Instead, yellow objects or items are named. Frankincense is an off-yellow colour and is mentioned approximately 25 times in the Bible. In Matthew 2:11, one of the gifts Jesus received from the magi was Frankincense.

Many precious jewels are referenced throughout scripture. Chrysolite, a yellow gemstone, is mentioned ten times. In Revelation, chapter 21 tells us about the New Jerusalem. The city’s walls are made of jasper and the city itself from pure gold. There are to be twelve foundations, each one a different gemstone. It is here that chrysolite gets mentioned for the tenth and final time. “The foundations of the city walls were decorated with every kind of precious stone. The first foundation was jasper, the second sapphire, the third agate, the fourth emerald, the fifth onyx, the sixth ruby, the seventh chrysolite, the eighth beryl, the ninth topaz, the tenth turquoise, the eleventh jacinth, and the twelfth amethyst.” (Revelation 21:19-20, NIV)

The book of Revelation also contains one mention (in the NIV) of the word yellow. This occurs in chapter nine, in which John writes about the riders of the apocalypse. Verse seventeen describes the breastplates of the riders, which were “fiery red, dark blue, and yellow as sulphur”.

Sulphur is mentioned elsewhere in the Bible, although without the colour yellow attached. As well as Revelation, the yellow chemical element appears in the books of Job, Isaiah and Luke. In each of these cases, sulphur is an indication of destruction, thus giving the colour yellow another negative connotation.

Yellow is a difficult colour to attach meaning to due to its connection with both positive and negative things. In terms of emotion, yellow is generally considered a happy, optimistic colour. Chris Martin, the lead singer from the band Coldplay, said the band wrote the song “Yellow” to reflect “the mood of the band. Brightness and hope and devotion.”  

“Look at the stars/Look how they shine for you/And everything you do/Yeah they were all yellow.”

Green

Combining all versions of the Bible, there are almost ninety mentions of the colour green, but only half of them appear in the NIV. The translator of the NIV decided that the word “pasture” was as good as “green field”, and it was not necessary to write “green trees” when “trees” would suffice.

The colour green is between yellow and blue on the visible spectrum. It is a secondary colour produced by mixing two primary colours – blue and yellow. The word “green” comes from the old English word grene, which has the same root as the words “grass” and “grow”. The majority of green we see in the world comes from nature, such as grass, trees, vegetation and so forth. 

Green is common in plants because they contain a chemical called chlorophyll, which gives them this colour. Many fish, birds and reptiles are also green and use the chlorophyll green of their surrounding environment as a means of camouflage. Green creatures include frogs, parrots, snakes and the green huntsman spider.

In Ancient Egypt, green was associated with regeneration and rebirth, but it was rarely used in their artworks. The Romans, on the other hand, connected the colour green with Venus, the goddess of gardens, vegetables and vineyards, amongst other things. As a result, green, earthy pigments featured in their artworks. By the second century AD, the Romans had at least ten different words for varieties of greens.

Van Eyck – Arnolfini Portrait

In the Middle Ages and Renaissance era, colour determined people’s rank and profession. Red was reserved for nobility and browns for peasants. Green was used for merchants, bankers, gentry and their family. For this reason, Leonardo da Vinci’s (1452-1519) Mona Lisa wears green in her famous portrait, as does the woman in the Arnolfini portrait by Jan van Eyck (1390-1441).

Green is used as a symbol for a variety of things. In terms of traffic and safety, green grants permission and announces that it is safe to proceed. In most countries, the colour is also associated with nature, health, life, springtime, freshness and hope. Due to this, it has been adopted by organisations, such as Greenpeace and the Green Party. Bins specifically for garden waste are green, and areas in cities designated as a garden or park are referred to as green areas.

In China, green is associated with the east, sunrise, life and growth. In Thailand, they connect the colour with something a little more obscure: a child born on a Wednesday. Many places relate green with youth; for instance, an inexperienced person may be called “green”. Underripe fruit is usually green.

Surveys undertaken around the world reveal that people mostly think of calmness, nature and freshness when confronted with the word green. Other suggestions are less positive, for example, jealousy and envy. William Shakespeare (1564-1616) was the first to use the term “green-eyed monster” in his play, Othello, about jealousy. 

Other phrases that include the word green are:

  • Having a green thumb – being good at gardening
  • Greenhorn – an inexperienced person
  • Greenroom – a room in a theatre where actors can rest when not on stage. This term originated from the colour of this room at the Theatre Royal in London.
  • Green around the gills – someone who is looking a little ill
  • Going green – a company or person who is participating in activities to preserve the environment, i.e. recycling

The colour green has a few significances in religion. According to Islamic tradition, the robes and banner of Muhammad were green. Al-Khidr, who supposedly met and travelled with Moses, was known as “The Green One”.

In Christianity, clergy may wear green during “ordinary time”, i.e. a Sunday that does not fall within a particular holiday or festival season. In Eastern Catholic Churches, green is usually the colour of Pentecost. Many associate green with Christmas, for instance, Christmas trees and holly leaves. Interestingly, in Scotland and Ireland, green is used to represent Catholics. This is how Catholics are symbolised on the Irish flag, with orange representing Protestants.

In the Bible, there does not appear to be any particular meaning connected to the use of the word “green”. It is mostly used to describe the colour of grass, trees or plants.

  1. Genesis 1:30: “And to all the beasts of the earth and all the birds in the sky and all the creatures that move along the ground—everything that has the breath of life in it—I give every green plant for food.” And it was so.
  2. Genesis 9:3: Everything that lives and moves about will be food for you. Just as I gave you the green plants, I now give you everything.
  3. Psalm 23:2: He makes me lie down in green pastures,he leads me beside quiet waters
  4. Psalm 105:35: they ate up every green thing in their land, ate up the produce of their soil.
  5. Joel 2:22: Do not be afraid, you wild animals, for the pastures in the wilderness are becoming green. The trees are bearing their fruit; the fig tree and the vine yield their riches.
  6. Mark 6:39: Then Jesus directed them to have all the people sit down in groups on the green grass.

The greenness of nature is a positive thing, but many verses in the Bible talk about the lack of green. Exodus 10:15 talks about the result of the plague of locusts sent by God to the land of Egypt: “They covered all the ground until it was black. They devoured all that was left after the hail—everything growing in the fields and the fruit on the trees. Nothing green remained on tree or plant in all the land of Egypt.”

In Job 39:8, God speaks to Job about the animals he created. God tells him he gave the donkey the salt flats as its natural habit where “It ranges the hills for its pasture and searches for any green thing.” Isaiah 15 records a prophecy against Moab. As a punishment, the land will be ruined, destroyed overnight. Verse 6 states, “The waters of Nimrim are dried up and the grass is withered; the vegetation is gone and nothing green is left.”

God reminds Ezekiel of His powers in Ezekiel 17:24: “All the trees of the forest will know that I the Lord bring down the tall tree and make the low tree grow tall. I dry up the green tree and make the dry tree flourish. I the Lord have spoken, and I will do it.” Later, in chapter 20, God speaks via Ezekiel, revealing a prophecy against the South. Verse 47 says, “Say to the southern forest: Hear the word of the Lord. This is what the Sovereign Lord says: I am about to set fire to you, and it will consume all your trees, both green and dry. The blazing flame will not be quenched, and every face from south to north will be scorched by it.”

Of course, the best place to find verses about destruction is in the book of Revelation. In the NIV, the word green only appears once in the book. It concerns the end of the world, thus a distinct lack of green. Revelation 8:7: “The first angel sounded his trumpet, and there came hail and fire mixed with blood, and it was hurled down on the earth. A third of the earth was burned up, a third of the trees were burned up, and all the green grass was burned up.”

In the Gospel of Luke, there is one example of a positive connotation of the colour green, yet used in a negative context. This occurs shortly before the crucifixion of Jesus when he tells the “Daughters of Jerusalem” not to weep for him but their children, predicting devastating times in the future. He ends this short speech with the line: “For if people do these things when the tree is green, what will happen when it is dry?” (Luke 23:31) The green tree in this riddle refers to Jesus himself, the Son of God, the one who came to Earth to save. If people are doing wicked things while he is alive, what will they do once he is dead?

Green plants are often used as an analogy in the Bible. Most commonly, it describes people or entire societies. In some instances, the metaphor talks about people flourishing or bouncing back after a disaster. On the other hand, some refer to the destruction of communities as a punishment for their sins.

  1. 2 Kings 19:26: Their people, drained of power, are dismayed and put to shame. They are like plants in the field, like tender green shoots, like grass sprouting on the roof, scorched before it grows up.
  2. Psalm 92:14: They will still bear fruit in old age, they will stay fresh and green
  3. Proverbs 11:28: Those who trust in their riches will fall, but the righteous will thrive like a green leaf.
  4. Isaiah 37:27: Their people, drained of power, are dismayed and put to shame. They are like plants in the field, like tender green shoots, like grass sprouting on the roof, scorchedbefore it grows up.
  5. Jeremiah 17:8: They will be like a tree planted by the waterthat sends out its roots by the stream. It does not fear when heat comes; its leaves are always green. It has no worries in a year of drought and never fails to bear fruit.
  6. Psalm 37:2: for like the grass they will soon wither, like green plants they will soon die away.
  7. Psalm 58:9: Before your pots can feel the heat of the thorns—whether they be green or dry—the wicked will be swept away.

There are, of course, many more instances of the colour green in other versions of the Bible, but they tend to refer to plants, grass or fields rather than anything of significance.

To be continued …


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