Why did a movement shaped in a socialist-driven European climate so heavily influence corporate America?
This essay, written in 2011, discusses what the Bauhaus was, when it was founded, and the people related to it. It will also look at how Bauhaus influenced America. The Bauhaus was a school of art and design, which was founded by Walter Gropius (1883-1969) in Weimar, Germany in the year 1919, just after the end of the First World War. The Nazis eventually closed the school down on 11th April 1933.
“Although it had such as short life it was the most famous art school of the 20th century, playing key roles in establishing the relationship between design and industrial techniques and in breaking down the hierarchy that had previously divided ‘fine’ from ‘applied’ arts.” – Ian Chilvers, 2004
Walter Gropius had originally been put in charge of two art schools in Weimar in 1919: Kunstgewerbeschule (Arts and Crafts School) and the Hochschule für Bildende Kunst (Institute of Fine Arts). These he combined together using the name Staatliches Bauhaus in Weimar (Weimar State Building House). The first few months of the Bauhaus were about reforming art education and creating a new society since Germany had been destroyed due to the effects of the war.
“Oskar Schlemmer, one of the Bauhaus teachers, wrote in 1923: ‘Four years of the Bauhaus reflect not only a period of art history, but a history of the times, too, because the disintegration of a nation and of an era is also reflected in it.'” – Frank Whitford, 1994
The Bauhaus was moved to Dessau in 1925 after being forced to leave Weimar when the government stopped financial support. It was in this location when Gropius stepped down as its director and gave his position to Hannes Meyer (1889-1954). However, due to political differences, Meyer did not remain in this position for long and Ludwig Mies van der Rohe (1886-1969) was then appointed as the director of the school. Despite Mies’ attempts to eradicate any political associations with the Bauhaus, it was shut down by parliament in 1932. Mies opened up the Bauhaus in Berlin but it did not stay there long as the Nazis closed it down in 1933. A number of artists related to the Bauhaus were arrested and killed after Hitler came to power. Many, however, managed to go into exile and some emigrated to America.
“In fact, it was in America that the Bauhaus artists were most successful at disseminating their ideas and designs.” – Anna Hoffman, 2009
When Gropius originally founded the Bauhaus, he had three main aims. The first was to join together the different types of art, for example, painters, sculptors and craftsmen, so that they could work together on joint projects and combine everyone’s skills. The second aim was to make crafts equal to the status of fine arts. According to Walter Gropius’ manifesto, “There is no essential difference between the artist and the craftsman.”
The third aim was to establish “constant contact with the leaders of the crafts and industries of the country’. This would help them to have contact with people from other countries as well. Contact with the outside world was important if the school wanted to survive in a country that was suffering economically after the First World War.
When Hitler came to power and the Bauhaus was forced to close down, many of the artists involved fled to different countries in Europe, such as Britain and Switzerland. A good number of teachers and students, such as László Moholy-Nagy (1895-1946), who taught at the Bauhaus, went to America.
Walter Gropius originally moved to Britain where he worked with the British architect Maxwell Fry (1899-1987), but in 1937, he moved to America where he subsequently taught at Harvard Graduate School of Design. An ex-student, Marcel Breuer (1902-81), worked alongside Gropius at Harvard, teaching architecture.
Moholy-Nagy was a sculptor, painter and experimental artist who began teaching at the Bauhaus in 1923. Although he had left the school in 1928, long before the Nazis closed it down, he still progressed to the United States like many of the other teachers. Moholy-Nagy lived in Chicago where he eventually launched the New Bauhaus in 1937. Unfortunately, this did not last long and was closed in 1938. After this, he founded his own School of Design in 1939, which he directed until he died in November 1946.
So, how did the Bauhaus principles catch on in America?
Florence Knoll (1917-2019) was a student at the Bauhaus when Mies van der Rohe was the director. She also emigrated to America after the war had broken out in Germany. At this time in America, new buildings such as skyscrapers were being built and Knoll realised that these modern structures would also need modern interiors and furniture. The Bauhaus designs were the right style for this and Knoll began to distribute Bauhaus furniture.
Bauhaus’s design follows the rule “form follows function“, which was originally stated by an American architect, Louis Sullivan (1856-1924). The rule meant that the object working for its intended purpose is more important than what it looks like. Mies van der Rohe adapted this phrase to “less is more”. The Scandinavian shop IKEA is an example of mass-produced Bauhaus furniture. If Bauhaus had not existed, IKEA may never have existed. Although IKEA originated in the Scandinavian countries, it has become a global brand, meaning Bauhaus is still influencing many people to this day.
Marcel Breuer created the Wassily Chair in 1925, named after Wassily Kandinsky (1866-1944), who was once a teacher at the Bauhaus. As is apparent, the chair has not been decorated in any way. It has been made to work for its intended purpose: for people to sit on. The chair is made out of steel and it is said that Breuer was supposedly inspired by a bicycle frame.
Herbert Bayer (1900-85) was a student at the Bauhaus for four years. Bayer later worked at the school after it had moved to Dessau when Moholy-Nagy opened a Druck und Reklame workshop for printing and advertising. Bayer was appointed to direct the workshop in 1925, the same year that he designed the bank notes for the Bank of Thuringia.
Bayer is famous for designing the typeface Universal at the age of 25 (1926). The sans serif font was completely different to the typical Gothic examples used in Germany at the time. Not only was the style of font different, but Bayer had also completely rejected capital letters, arguing that it would be easier to have one alphabet rather than two. This was unlike what the Germans were used to because not only do they, like in English, used capital letters for names and beginnings of sentences, but they also use capitals for the first letter of every noun.
Hence the name Universal, the typeface was intended for international use and not just in Germany. In fact, there was no sign of any German influence other than its connection to the Bauhaus because there were no umlauts on any of the letters. The typeface fits with the Bauhaus movement because it is simple and easy to read.
During and after the war years, America began to use Bauhaus ideas in their advertising. Art critic Alain Weill (born 1946) suggests that all things related to graphic design derive from Bauhaus. Since America was using Bauhaus in the advertising sector, the movement’s influence quickly spread across the country.
So, why did a movement shaped in a socialist-driven European climate so heavily influence corporate America? The Second World War had a significant part to play in Americans being inspired by the Bauhaus movement. The reason so many teachers and students from the Bauhaus went to America in the first place was due to the rise of the Hitler regime and Nazi party. If they remained in Germany or even in the neighbouring countries, they were at risk of being killed. Moving to the USA gave many of the Bauhaus associates the chance to teach their skills and beliefs to American students. Walter Gropius and Marcel Breuer both taught architecture at the Harvard Graduate School, where they inspired students to adopt the Bauhaus way of thinking.
War was not the only reason that America began to use Bauhaus ideas. Gropius stated in his manifesto that there should always be contact with leaders of the industry in other countries, so it was likely the Bauhaus already had some contact with America before the start of the war.
If the Bauhaus design ideas had not been effective, they would not have caught on in America no matter how many teachers and artists moved there. Americans began using Bauhaus because they liked the new, modern ideas, which worked with their developing economy and cities. Bauhaus was their solution to the type of furniture needed for their brand-new skyscrapers and corporations. American advertising industries began using European ideas because they were something new and fresh. Herbert Bayer’s typeface was usable in most countries, which also appealed to worldwide advertising agencies. Overall, even though the war brought people from Europe, it was the Bauhaus principles that influenced corporate America.
The following essay was originally written in 2012 as part of the requirements for my second year studying BA Graphic Design.
The first part of this essay will explore and examine the effects of consumerism on current societies where people are indoctrinated into buying what they do not essentially need. (Lawson, 2009) It will also touch on commodities and explain how consumerism has contributed to waste disposal. It will then focus on the concept of sustainability and discuss whether consumer cultures can be environmentally sustainable, and if not, how things can be changed for the better.
Consumerism is not a new idea, it has been in existence since trading of goods began in pre-Roman times and shopping lists have been discovered from as far back as AD 75. In a way, the term consumerism has become connected with everything that people buy, from clothes to holidays, and health care to education. (Lawson, 2009) However, in contemporary culture there is a greater “demand for a wider range of goods” which has resulted in further competition between manufacturers that sell similar products. (Ambrose and Harris, 2009:p44) Consumer culture has made Western societies concerned with “‘having’ rather than ‘being’” (Julier, 2008:p56). Consumption prompts ideological beliefs of how humans should behave or what they should buy, what is good and how people should appear.
Since consumer culture has become a massive part of life for people all over the world, it is now a primary method for both individuals and groups to build their identities. (Julier, 2008) Life, for most people, used to be defined by what employment role they had and how much money they earned, however this definition has now progressed to what people do with the money their work generates. Certain people are now preoccupied with what they buy rather than what they do with their lives. (Lawson, 2009) People are constantly judged by what products they own especially, for example, items of clothing. Clothes in particular, but also other merchandise, indicate status which “also implies the existence of a group for whom a particular commodity has a particular meaning.” (Miles, Anderson and Meethan, 2002:p3) On the other hand, it has currently become the norm for certain people to be the owners of particular commodities which then affect how each individual is identified as many people begin to appear the same. This has affected cultures in general and it could be argued that “if we are all consumers of the same products then we are all the same culturally, no matter where we originate from.” (Corrigan, 1997:p69)
Loss of identity does not just affect individual humans; it can also affect brands especially when there are many brands selling similar items. Brand companies no longer focus on selling their product but rather focus on generating brand awareness so that customers throughout the world can identify with them. (Barber, 2007)
“Since the collapse of Eastern-style communism, consumerism has emerged as a global hegemonic idea.” (Grabriel and Lang, 2006:p97) There has been a revolutionary rise in commoditisation of everything throughout the world especially since brand identity has become so important and competitive, providing more products, more commodities, to grab the attention of the consumers. (Ambrose and Harris, 2009)
Commodities have become fetishisms for many people. Marx described a fetish as “anything which people like to select for adoration” (Jhally, 1990:p53) The intended use of objects has become less important to consumers, it is what these objects now represent that is more significant. Sue Collins quotes Varda Burstyn to demonstrate this in relation to sporting goods: “… it is the idea of the athlete the equipment represents, not the equipment itself that is so passionately emulated and identified with…” (2000) [Online] It is because merchandises are being commoditised that they become more appealing to the average buyers. (Benjamin, 1973)
Commodities have become progressively publicised through various means such as packaging and advertising. (Julier, 2008) Since the twentieth century, advertising has begun to reject the individual consumer and has focused, rather, on a society as a whole, transforming “‘class’ society into ‘mass’ society”. (Corrigan, 1997:p74) In this way, brands have been able to connect particular merchandise with certain groups of people such as feminists or those wishing to live a ‘green’ lifestyle in order that they can target their advertising towards a particular demographic. When advertising certain products the truth, including benefits of the product, is not always presented. People are not always told what the genuine positive impacts an item has neither on people or on the environment. Instead a fairly old method is often employed in which an idea or image, often unrelated, is connected with the merchandise. This may produce a positive subliminal message which then helps sell the product to the public. For example, in 1929 Edward Bernays was hired to create a campaign intended to encourage women to smoke. To do this he focused on the female movement of the period, the suffragettes, using images of women smoking ““torches of freedom” while marching in an Easter Day parade in New York City”. (Holland, n.d.) [Online] The connotation of freedom connected to smoking entered women’s minds on a subconscious level and triggered a rise in female cigarette consumers. “Smoking and freedom was in fact a totally irrational connection but it worked.” (Holland, n.d.) [Online]
Stores are promising various guarantees for their products such as “happiness, every label guarantees high quality.” (Miles, 2010:P98) Advertising not only includes promoting individual products or brands but is effectively a process “drilling into our collective heads” the idea that buying and owning more ‘stuff’ leads to success and happiness. (Hamlett, n.d. a) [Online] Slogans have been a way of subconsciously telling people that they need to buy a particular item or consume a specific brand. Seiko, a brand of watches used the slogan “Seiko. It’s your watch that tells most about who you are”. (Textart, 2012) [Online] Therefore it could be suggested that as well as watches Seiko is selling people an extension of their identity. In this sense, companies are constantly selling people their identities. (Lawson, 2009) Banksy argues that advertisers are effectively telling people that they are inadequate, not good enough, and not sexy enough. He concludes that they are bullying people with the advanced methods of marketing: “They are The Advertisers and they are laughing at you.” (Solomon, 2012) [Online]
Since consumer society has effectively prompted people to buy more things that they do not necessarily need the amount of waste produced is in turn rising. Many commercial items are now built with the intention that they will eventually be disposed of. This can be referred to as built-in obsolescence, “a method of stimulating consumer demand by designing products that wear out or become outmoded after limited use.” (Attwood, 2008:p115) This process has been embraced by a variety of industries since the 1950s. At this time Harley Earl declared that the process of obsolescence should be sped up “In 1934 the average car ownership span was five years; now it is two. When it is one year, we will have a perfect score.” (Whitely, 1993:p16) Obsolescence is what consumers want which is why disposable products are increasing.
There are obvious items such as razors that make it clear that they are to be disposed of regularly however other products which, in the consumers’ eyes, are expected to last, are also disposable in their own way. The average life of electrical products used to be around 10 years, yet now commodities such as computers are only built to last 3 years and people are replacing other electrical items, for instance mobile phones, every year or so which is not always necessary. Before, people used to repair damaged goods and make do with what they had, but these skills are disappearing from modern culture, which effectively in turn causes more waste. (Lawson, 2009)
It is not just about the amount of waste that is produced that has risen but the amount of unused products that are eventually thrown away. An example of this is food waste; people buy unnecessary items on impulse or in response to advertising. Food has become the largest commodity that is thrown away, totalling up to 21% of the total waste produced in Britain alone. (Lawson, 2009) A questionnaire, by Brian Wansink to find out why people buy items they never use, revealed that many people end up with unused items because the intended purpose the product was bought for never occurred. Over 50% of the 412 American homemakers questioned admitted that they end up just throwing away these unwanted items. (CNN, 1999)
Disposal of waste has become increasingly challenging in recent years, partly as a result of the growth of consumer society. However there are a wide range of disposal methods at hand today such as landfill, incineration, composting and recycling, including reducing and reusing waste. Recycling is one of the more environmentally sustainable methods of disposal which involves “collection, separation… processing of wastes into reusable, marketable products.” (Mansvelt, 2011:p454) Despite this, landfill is still the most common method of waste disposal throughout the world as a whole. (Mansvelt, 2011)
People tend to forget or are not aware that it is not just the disposal of the product that can be environmentally harmful but also the production. Just packaging alone can be a massive issue in terms of sustainability. It begins with the manufacturer producing the raw materials, which are then turned into the required material, such as cardboard. The packaging then needs to be passed around to several people to pack and sell to the end user. Finally the product can be recycled. (Computer Arts, 2007b)
The idea of sustainability is a more recent concept. People, in general, are becoming progressively aware of how unsustainable societies have become globally. Developments have been made in technologies without realising just their potential impact for the environment. In the past, individuals and communities were unaware that the world’s resources could run out. “Effectively, what we have done… is to treat the planet simply as an infinite resource at our disposal.” (Fry, 2009:p1)
For many people today, the environmental challenges that consumerism faces is finally clear especially since the world has provided evidence of shortages of resources that consumerist societies need, including “oil, water, land, soil, clean air and minerals.” (Gabriel and Land, 2006:p196)
These challenges, however, have not necessarily hindered the consumerist culture. It is apparent in some instances that companies have utilized this issue as a proposition to increase sales. Some businesses are openly dedicated to making the world a better, sustainable place. On the other hand, for some it is a useful message to make consumers buy. Consumption is “the leading device through which individuals construct their identities.” (Julier, 2008:p57) The ideological belief that everyone should be greener causes masses to buy the products that will make them appear in this way. Now increasing numbers of companies are constantly inundating the public with messages from various advertising campaigns instructing them to “buy our products… and you will end global warming, improve air quality, and save the oceans.” (Greenpeace, 2012) [Online] These companies are not necessarily sincere in these claims; their products will not necessarily end global warming. This process is called Greenwashing, which is a term coined by Greenpeace around 1990.
Greenwashing has been likened to whitewashing through which unpleasant facts are effectively covered up. (EnviroMedia Social Marketing, 2012) The reality is companies have spent time and money on logos, slogans and packaging to make them appear environmentally friendly, whereas they could have been using the same time and money to actually do something to make a difference to the world’s problems. (Greenpeace, 2012)
It has been shown through greenwashing reports compiled by TerraChoice that things are improving with the number of greener products rising between 2009 and 2010 however 95% of “greener” products identified are still committing at least one of the “sins of greenwashing”. (TerraChoice, 2010:p6)
The opinion has been voiced that “green advertising is fragile” (Tuerff and Davis, 2011) [Online] because convincing consumers to buy products based upon exaggerated claims can do more, unintentional harm to the environment. Businesses that are honest and use sustainable tactics will help to improve the world whereas greenwashers will hinder any developments by using money to make themselves look better in order to sell. (Tuerff and Davis, 2011)
“Good design respects planet, profits and people.” (Aiga, 2011) [Online] Designers can be hired to make a company show through designs, such as packaging and advertisements, that they are environmentally sustainable. Designers are open to challenges that are connected to environmental concerns. Sustainability is more relevant to the environment than design itself, however designers can use the opportunity to fulfil the clients wishes whilst causing no, or very little, damage to society. (Aiga, 2011)
Environmental concerns were already in existence back in the 1960s. At the time certain designers and philosophers, such as Victor Papanek and Ivan Illich, expressed the belief that designers ought to combine commercial needs together with environmental requirements. However there is still a concern today that designers are not in powerful enough positions to make a genuine impact, also the potentially higher production costs and prices of sustainable items and products can hinder both designers and consumers when trying to become environmentally sustainable. (Chapman and Gant, 2007)
Design as a profession has become regarded as a feature of consumerism. (Hamlett, n.d. b) However Jonathan Barnbrook suggests that designers need to stop thinking in only commercial ways. To become more sustainable and actually help people, designers need to be aware of exactly what is going on within their own communities and the rest of the world. Barnbrook argues that design is first and foremost about communication. (Penfold, 2008) “Designers have a responsibility to make clients aware of the environmental aspects of what they’re asking for.” (Computer Arts, 2007b) [Online] Designers need to know all about the production and disposal methods commonly used in order to use a minimal amount of resources.
In 2001 designers, in general were unaware of processes and the amount of resources needed especially for packaging of consumer goods. They were also unaware just how significant the impact cycle of packaging has in relation to the environment. Charter and Tischner suggest that a common rule within packaging design should be that the materials used should “be easily recyclable… or should be made out of natural materials that can be disposed of without causing any problems to natural cycles.” (2001:p135)
The problem then arises when selling to the consumer that may involve changing consumption patterns. As previously mentioned, consumer culture is a massive aspect of life for everybody as it has been used as a means of constructing identities. (Julier, 2008) Possible strategies to promote ecodesign are to make sustainable goods more attractive in order to appeal to and interest potential buyers. With packaging there is the opportunity for designers to provide details about sustainability. This can also be achieved through advertisements and education. (Charter and Tischner, 2001)
Being ‘green’ has been used by some as a selling point however this has become a widely used and recognised approach for promoting many brands. (Swift, 2008) This can cause problems, as mentioned previously, with certain companies employing greenwashing methods to convince people their products will change the world whereas, in reality, they will not. (Greenpeace, 2012) Swift (2008) [online] maintains, “green advertising is still searching for its visual language.”
Despite such potential setbacks, the designer Rick Poynor is convinced that designers have the ability to communicate and influence consumer societies through their work. They can “persuade, change behaviour, initiate and spread visual trends” (Poynor, 2012) [Online] in order to inform society about the environmental challenges that everyone is facing and what can be done about it.
In 2007, the British Design Innovation (BDI), who represent Industrial designers, conducted a survey that concluded that as little as 13% of design businesses had a sustainability policy. (Computer Arts, 2007a) One example of a design business that does have such a policy is Viola Eco-Graphic Design, based in Australia. They make the claim that they are “devoted to best practices in ecologically sustainable design” (Sherin, 2008:p115) Viola designers do not just concentrate on creating appealing designs for consumers, they also focus on what materials they will use including printers. By choosing sustainable technologies they effectively respect the environment thus when the product cycle reaches consumers they are also helping them to become environmentally sustainable.
Anna Carlile, the founder of Viola, believes that there is now a great opportunity for graphic design to impact on the current consumer society by working alongside recognised brands and companies that have made the environment their key concern. Carlile believes that “in the very near future sustainable thinking and a working knowledge of responsible production will be an absolute must for designers.” (Sherin, 2008:p116)
To conclude, it can be seen that societies have tried to become more environmentally sustainable. Companies have begun to adopt more ecological tactics and consumers have become more aware of the effects of waste disposal on the planet. However there are still problems such as greenwashing that mislead people in their attempts to be ‘green’. Although there is evidence of this improving the problem has still not been eradicated. Therefore in a consumer culture it is impossible to be entirely environmentally sustainable. There will always be the consumer demand for new products to replace the old; consequently the issue of waste disposal will never be solved. Sustainable items have become commodities themselves as they have become attractive to current consumers who want to be identified as eco-friendly. So unless consumers stop buying what they do not need and adopt a fully environmentally sustainable lifestyle, it is not possible for a consumer culture to do so. In spite of this improvements can be seen and there are individual companies such as Viola Eco-Graphic Design who are doing what they can for the natural world, nevertheless it will take entire communities to start behaving in the same way for any significant difference to be made. Therefore, to conclude, consumers have the potential to become environmentally sustainable, but currently consumer culture is not.
The only artist to ever earn the title “Official War Poster Artist”, Abram Games’ war posters have left a legacy that visual designers today are still trying to live up to. During the war, Games designed over 100 posters as a tool to recruit and educate soldiers and civilians, encouraging everyone to support the war effort. Until 24th November 2019, the National Army Museum, London, is celebrating his work in a special exhibition, The Art of Persuasion: War Time Posters by Abram Games. This retrospective of a major 20th-century artist displays 100 posters brought together for the very first time to explore how the art of persuasion helped mobilise a country at war.
Abraham Gamse (1914-1996) was born in Whitechapel, East London, on 29th July 1914, the day after World War One was declared. His Jewish parents, Joseph Gamse, a Latvian photographer, and Sarah nee Rosenberg, a Polish seamstress, came to England as refugees in 1904. In 1926, Joseph Gamse officially anglicised their surname to Games and Abraham opted to change his first name to Abram. He joked that he had dropped the “ham” because it was not kosher.
As a child, Games attended Hackney Downs School, which he left when he was sixteen years old. Ironically, his school reports stated that his work was poor, careless and untidy and that his drawing skills were weak. In 1930, he enrolled at St Martin’s School of Art in London, however, was disillusioned by the teaching and left after two terms. Using the skills he had learnt during his brief time at college and the experience of helping his father develop photographs, Games worked for a short while as a “studio boy” for the commercial design firm Askew-Young, attended night classes in life drawing and entered a handful of poster design competitions. In 1935, Games came second in a competition to design a poster for the Health and Cleanliness Council and, the next year, won first prize in a poster competition for the London County Council.
From 1936 until 1939, Games worked as a freelance poster artist and had his work featured in an article in the journal Art and Industry. This led to several important commissions from companies, such as the General Post Office, London Transport and Shell. Unfortunately, the beginning of World War Two temporarily put an end to his design work.
Private Abram Games (seated far right of middle row) with soldiers of The Royal Warwickshire Regiment, 1940
In May 1939, the Military Training Act coerced all men aged 20 or 21 years old to serve in the armed forces for a least six months. The following year, Games was called up for Army service and served as a private in the Royal Warwickshire Regiment for four months before being transferred to the Hertfordshire Regiment. In 1941, Games, who had been noticed for his artwork, was approached by the Public Relations Department of the War Office who offered him a job as a poster designer with the task of creating recruitment posters for the Royal Armoured Corps.
‘Join the Royal Armoured Corps’, 1941
Cap badge, Royal Armoured Corps, sealed pattern, 1942
Games greatly admired the Surrealism art movement and opted to use combinations of silhouettes and abstract or geometric shapes in his designs to capture the viewer’s attention. Due to the restrictions on ink during the war, Games was often limited to a maximum of four colours but he was still able to produce vibrant posters.
Whilst conscription had already been introduced, only volunteers could serve in specialist units. Games’ task was to produce a poster to encourage soldiers to take on these roles that would, inevitably, expose them to greater danger. The Royal Armoured Corps had been founded on 4th April 1939 and, due to being fairly new, was lacking in volunteers. Later, Games designed the cap badge for the newly-created corps. The symbol of a fist represents the strength and power of the unit.
Due to the success of Games’ poster, he was commissioned to design a recruitment poster for the Auxiliary Territorial Army, which was the women’s branch of the British Army. The poster was aimed at young women who were needed to serve in a range of jobs, including, telephonists, drivers, bakers, postal workers, ammunition inspectors and military police. The first poster designer, however, was nicknamed the “blonde bombshell” on account of the hairstyle and red lipstick. The feminist Conservative Party politician Thelma Cazalet-Keir (1899-1989) objected to the design, stating, “Our girls should be attracted into the army through patriotism and not glamour.”
Games’ next poster for the ATS featured a smiling face, looking upward in enthusiasm, which was generally accepted by the war office, although, one critic complained that the colour red made the girl appear “slightly Russianed”. A later poster for the ATS featuring a sepia sketch was criticised for looking too much like an “English Rose”.
‘Airborne Forces’, 1942
‘RAMC Parachute Units’, 1944
‘Commando Medical Service’, 1945
Throughout Games’ career as Official War Poster Artist, during which he was promoted lieutenant (1942) and then captain (1945), he produced a number of recruitment posters. Although people had been conscripted to the RAF, the Army needed to persuade officers and men to transfer to the Airborne Forces, which, of course, was more dangerous, however, parachute and glider-borne troops were promised higher pay.
In 1944, Games poster for the Royal Army Medical Corps Parachute units was displayed to encourage more people to join. Men were needed for Operation Market Garden, which was due to take place in September 1944. Of the 3082 men of the Parachute Regiment, only 462 avoided death or capture during the Battle of Arnhem.
Games’ poster for the Commando Medical Service asked medics to volunteer through their commanding officers after which they had to endure a rigorous selection process.
‘Danger Don’t Touch’, 1945
‘This child found a ‘blind’, 1943
‘Rough handling Ruins Ammunition Handle it with Care’, 1943
‘His Rifle Will Fire Will Mine? Care of Arms is Care of Life’, 1943
Usually, Games’ posters were printed using the lithography process, however, when he was commissioned to create awareness posters about bombs and weapons, he knew he needed to make the designs as realistic as possible; therefore, he resorted to photography. Titled “Danger Don’t Touch”, Games produced a couple of chromolithograph posters featuring photos of various bombs.
Games stated, “These ammunition posters could only have been produced after much study of statistics and hours in ordnance depots. Collaboration with technicians was essential.” The weapons needed to be as clear as possible especially as the posters were aimed at children to keep them safe. The lines at the bottom of the page say, “You may find one of these on the ground or half buried. Leave it alone and TELL THE POLICE AT ONCE. Do not touch it even with a stick and do not throw stones at it.”
As part of the weapon safety campaign, Games used shock tactics to reinforce the message that ammunition must be treated with care. One poster titled “This Child Found a Blind” was taken down by members of the public because the image of the girl in a coffin reminded them too much of their own children. This fictional child had found a “blind”, i.e. a bomb that had failed to go off, which inevitably went off when she picked it up.
Games’ weapon posters were not all aimed at civilians; some were targetted at members of the armed forces. Mass conscription at the beginning of the war meant that there were hundreds of new recruits but not enough time to educate them. These posters acted as infographics with instructions about how to store and use weapons. Ammunition needed to be stored carefully in a well-ventilated area. If the storage room was too hot, wooden items would expand and split, labels would peel off and liquids would leak. Likewise, a damp area would cause just as much damage: metals would rust or corrode, some items would rot and labels would become damaged. Both these conditions could also cause “blinds”.
Clumsy handling of weapons could also cause damage or, even worse, accidents. Throughout the war, Games only produced one poster that featured the enemy. With the heading “His rifle will fire, will mine?”, it encouraged soldiers to check their weapons were in full working order before entering combat. A faulty rifle, for example, would be useless in battle; not only would soldiers be unable to fire at the enemy, but they would not be able to protect themselves from enemy fire.
‘A Postmark Betrayed this HQ. Use the Army Post Office’, 1942
‘Keep a Guard on What You Say’, 1941
‘Talk in Here Kills Out There’, 1944
‘For Talking of Troop and Ship Movements Penalty Death for your Comrades’, 1944
Throughout the war, soldiers and civilians alike were warned not to talk about army secrets or plans in case information got into the wrong hands. Letters to and from Army Head Quarters were to be sent via the Army Post Office and not with the General Post Office. The Army would deliver mail unmarked, whereas the public post office would stamp it with a postmark. If the letter got into the wrong hands, a rough location of the headquarters could be interpreted.
Most of Games’ war posters were serious, however, when the Ministry of Information launched their campaign about the dangers of revealing information about the war effort in public, Games added a tiny bit of humour into his work. The poster “Keep a Guard On What You Say” features a visual pun of a man whose mouth is guarded by a sentinel.
It was not only in public that people had to be careful; soldiers recuperating in hospitals were warned not to speak about their missions to the other patients and nurses. In Games’ design, the hospital bed forms the shape of a German soldier, implying that spies could be anywhere, even where you least expect it.
A more serious poster was designed to resemble an official notice. Printed during the run-up to the Allied Liberation of Europe, Games’ poster warned troops that talking about the mission would not only put themselves at risk but their comrades as well. Amazingly, considering the scale of the operation, no information was leaked and the Germans were taken completely by surprise on D-Day.
‘Night & Day Brush the Cobwebs Away’, 1945
‘If You are Suffering from Scabies’, 1942
Bombs and armed combat were not the only killers during the Second World War, lack of hygiene played a huge part too. As a result, Games was commissioned to produce medically approved posters to be hung in Army barracks and communal washing areas. Soldiers were warned about the dangers of failing to clean various parts of the bodies, such as their feet, to keep dirt and disease at bay. Dental health was also encouraged in order to prevent tooth decay and infection. Advice about diet was also provided. The medical journal The Lancet praised Games’ designs, saying, “There is every reason to hope that education in hygiene so ably presented will have its reward in a rising standard of health and personal pride among the men.”
Men were encouraged to keep their quarters well ventilated and their bedding free from lice and flies in order to prevent conditions such as scabies. They were also urged to kill flies and, for those in hotter areas, mosquitos that may be carrying diseases such as malaria.
‘Blood donors are needed urgently to save lives Emergency Blood Transfusion Service’, 1942
‘If He Should Fall is Your Blood There to Save Him? The Army Blood Transfusion Service Needs Blood Donors’, 1943
‘Please knit now’, 1945
Whilst the men were out fighting, those back home were encouraged to do what they could to help the soldiers. A campaign called “Plasma for Britain” called for blood donations. Inevitably, countless people died during the war, but a transfusion of blood was a lifeline for many of the injured.
“Please Knit Now” posters encouraged women in the forces and at home to knit socks for soldiers, particularly those fighting in the “jungle” or the Far East. This poster was printed in 1945, which was the same year Games married Marianne Salfeld. Showing his love for his soon-to-be wife, Games secretly added the words “To Marianne” on one of the loops of wool in the poster.
Other posters urged people to think about waste and unnecessary items that could be avoided for the duration of the war. Using petrol to go for a joy ride, for example, was using up petrol that could have been used to power one of the army’s vehicles. Buying produce and items from abroad meant that additional ships were needed, which, again, took resources away from the troops. Rationing had been introduced in order to limit the number of products shipped from abroad and homeowners were inspired to grow their own vegetables in their back gardens.
In 1944, the National Savings Committee (NCS) organised a “Salute the Soldier” week during which people were urged to save and donate money to help finance the war effort. Games helped by designing posters, pamphlets and banners to advertise various local fundraising events. These events included fetes, talks, exhibitions, pageants and concerts. Each town involved had a target to reach. Oldbury, a market town in Sandwell, West Midlands aimed to raise £500,000. Smaller communities were given lower targets, for instance, £50,000.
Being Jewish and a passionate Zionist, Games was particularly interested in supporting the Jewish Relief Unit, which worked in conjunction with the British Red Cross, the Salvation Army and Quakers to deliver food, clothing and comfort to the victims of Nazi cruelty. His posters encouraged donations from the people of Britain plus created awareness of the scheme to establish a Jewish state in Palestine. Due to his personal affiliation, Games designed these posters free of charge.
‘Your Britain. Fight For it Now’, 1942
In 1941, the Army Bureau of Current Affairs (ABCA) had been set up by the War Office to boost morale and educate British service personnel. The ABCA considered current affairs to be an essential part of Army training and provided a number of activities, including lectures and films, to equip soldiers with this knowledge. They also produced a number of pamphlets and informative posters, which Abram Games designed. A series of prints titled “Your Britain. Fight For It Now” aimed to remind soldiers what they were fighting for. Combining images of derelict, bombed-out houses with future, modern constructions, the posters suggested that if the soldiers persevered, they could achieve a better quality of life back home.
Unfortunately, British Prime Minister Winston Churchill (1874-1965) was anti-ABCA claiming the posters were a “disgraceful libel on the conditions prevailing in Great Britain before the war… It is a very wrong thing that the War Office should be responsible for such exaggerated and distorted propaganda. The soldiers know their homes are not like that.”
Nonetheless, the ABCA’s ideas were generally adopted and many officers took up the challenge to educate their troops. This led to the Army Education Scheme (AES) that optimistically claimed education would open up a world of opportunities for the soldiers.
“Officers must provide creative ideas from which a positive faith can be generated. To get the best out of men it is not enough to tell them that they must be ready to die in the last ditch. They must be given a new vision of the future and a new hope.”
– Military theorist Captain Basil Liddell-Hart, 1940
‘Get in Shape for Civvy Street Civil Resettlement Units’, 1945
‘What can you do in Civvy St?’, 1945
‘Serve as a soldier Vote as a citizen’, 1945
The ABCA and AES also aimed to boost the morale of the soldiers. As some troops began to return home, many found themselves facing unemployment and the inability to reintegrate themselves into civilisation. Games’ posters advertised various resources for these soldiers, for instance, the Civil Resettlement Units. These units were particularly aimed at soldiers who had been held as prisoners of war. The rehabilitation process involved helping the men find work, providing training and advice, and giving general assistance to aid their readjustment to their freedom.
There was a political side to the ABCA, which encouraged soldiers to register to vote in the general election held at the end of the war. Once again, Churchill was displeased about this because their left-wing bias painted the Conservatives as responsible for the economic depression of the 1930s and the cause of the mass unemployment at the end of the First World War. Afraid of returning to a lack of jobs and homelessness, the Labour vote in the 1945 General Election was higher among service personnel than civilians.
“Churchill may have been a great wartime leader, but he never visited a slum.”
– Abram Games
‘Ride Ahead with the Household Cavalry’, 1945
Original artwork for Games’s Festival of Britain emblem, 1948
After the war, Abram Games resumed his freelance work, designing for clients including London Transport, the Financial Times, Guinness, British Airways and El Al Israel Airlines Ltd. He also continued to design for the Army, for example, the Household Cavalry, which combined the Life Guards (who wear red) and the Blues and Royals (who wear blue).
Two years after he had been demobilised, Games entered the competition to design the emblem for the Festival of Britain, which he won. The Festival of Britain was a national exhibition to celebrate the centenary of the Great Exhibition held in 1851, which was organised by Prince Albert (1891-61). It was also considered to be a post-war “tonic for the nation”. Games’ design comprises a star in the colours of the Union Flag, the head of Britannia and a string of bunting.
“I am not an artist, I am a graphic thinker.”
– Abram Games
Games continued to practice his “graphic thinking” for the rest of his life. He designed the stamp for the 1948 Olympic Games, becoming the first designer to have his name on a British stamp. Between 1946 and 1953 he took up the role of visiting lecturer in Graphic Design at the Royal College of Art, then in 1956, he was appointed Art Director of coloured covers for Penguin Books. His successful design for the Festival of Britain led to several more commissions, including the designs for the BBC Television’s first animated ident.
In 1957, Games was awarded an OBE for his services to graphic design and two years later was appointed Royal Designer for Industry. He travelled to the USA to speak at the Ninth International Design Conference in Aspen, Colorado plus wrote a book titled Over My Shoulder.
Although still under the design umbrella, Games turned his hand to other enterprises, for example, designing machinery. In 1959, he designed a coffee maker and patented an imagic photocopier. Later, he invented “Boil in the Bag” coffee, which he patented in 1963.
For the Muswell Hill Synagogue in North London, Games designed a memorial window for the victims of the Holocaust. Then, in 1970, he designed the “Stockwell Swan” tiled memorial for London Transport’s Victoria Line.
Throughout his career, Games was involved in a number of organisations. In 1962, he presented a paper about poster advertising to the Royal Society of Arts, winning him the RSA Silver Medal. In 1965, he was made a member of the Stamp Advisory Committee and in 1968, he was appointed the United Nations Industrial Development Organisation Consultant on Graphic Design at Bezalel School of Art in Israel.
As well as the awards already mentioned, Games won the Design and Art Direction President’s Award in 1991. His last achievement occurred in 1992 when he was made an Honorary Fellow of the Royal College of Art. Four years later on 27th August 1996, Abram Games passed away. He was buried in the Bushey Jewish Cemetery in Hertfordshire.
The Art of Persuasion certainly earns the caption “special exhibition”. With around 100 posters, it is a larger than expected display of work by an artist – sorry, graphic thinker – whose contributions during the Second World War deserve to be honoured for time immemorial. The National Army Museum has made the exhibition suitable for all the family. For children, there is an activity page in the back of the free exhibition guide, which challenges visitors to think about the poster designs and what life during the war may have been like. Activities range from discussing what your favourite poster is to standing on one leg for 30 seconds or attempting to say “Maximum meaning, minimum means” ten times without getting tongue-tied.
For people of all ages, an interactive screen allows visitors to design their own poster using elements from some of the original designs by Abram Games. These can be emailed to personal addresses so that everyone can keep their artwork.
Not only does the exhibition introduce the graphic designer Abram Games, but it also creates awareness of the intricacies of war. Most history lessons focus on the physical fighting, the politics and the outcomes of the war, however, little is said about the effects on the individuals living through it, the concerns about hygiene and the amount of encouragement needed to persuade people to support the war effort. As the title states, art can indeed be persuasive.
The Art of Persuasion: Wartime Posters by Abram Gamescosts £6 per person, although there are various concessions. Tickets can be purchased on site or booked in advance online. The rest of the National Army Museum can be visited for free.
The past ten years have been a turbulent decade with a strong increase in the public’s engagement with politics. The Design Museum aimed to explore how graphic design and technology has influenced the major political movements in the 21st century with their recent exhibition Hope to Nope: Graphics and Politics 2008-18. Incorporating a whole range of artwork from posters and placards to protest badges and memes, the museum delved deep into the public’s reaction to the 2008 financial crisis, global protests and the election campaigns of divisive leaders to produce a diverse and provocative exhibition. Hope to Nope was split into three sections, which focused on power, protest and personality.
DISCLAIMER: The views displayed in the exhibition are those of the individuals and organisations that created them – some of which may cause offence. The Design Museum does not necessarily agree with such views, nor does it consider them to be necessarily justified, truthful or accurate.
Hope by Shepard Fairey
Unfortunately, the final two weeks of the exhibition were disrupted after a selection of exhibits were removed by the lender in protest of a private event held at the museum by an aerospace and defence company. Nevertheless, there were enough exhibits remaining to make the trip to the museum worthwhile. Purportedly, the first artwork in the exhibition was the street artist and graphic designer Shepard Fairey’s (b1970) Hope poster for Barrack Obama’s (b1961) presidential campaign in 2008, which went on to win the Design Museum’s Design of the Year in 2009. This distinctive style has been imitated by hundreds of amateur designers to produce satirical, anti-politician posters, for instance, an image of Donald Trump (b1946) with the word “nope”.
The red, white and blue colour combination that Fairey used, distracted people from Obama’s race, which is what many American’s fixated on, and portrayed him as a patriotic citizen instead. Being simple and easy to reproduce, the artwork spread rapidly throughout the states and online, quickly becoming recognised and adopted by Obama supporters. Fairey is happy to see his work being parodied for various means of activism, especially because the Hope poster has no political power, yet is used by people to make a powerful statement.
“Design is always political.”
– Mike Monteiro
Other political campaigns shown included Hillary Clinton’s (b1947) election posters, North Korean posters, North Korean stamps, which mock the United States, and various responses to “Brexit”.
Graphic design targetted at “Brexit” began as soon as David Cameron (b1966) announced a British Referendum on 23rd June 2016. Two years later, campaigners are still producing new posters or digital graphics. Examples shown at the Design Museum included the Britain Stronger in Europe Campaign which produced many materials to persuade voters to opt to remain part of the EU. Playing on the word “in” with visual reference to the flag of the United Kingdom, posters and flags stating “Vote Remain” were prominent throughout the months leading up to the referendum. The designers also produced t-shirts for protestors to wear with the short phrase “I’M IN” boldly written across the chest.
Earlier this year, with the fate of “Brexit” not yet fully realised, The Sun created a spoof timeline of events based on the Bayeux Tapestry. Humorously titled Bye-EU Tapestry, this was the newspaper’s response to the president of France’s decision to lend the original 950-year-old tapestry to the UK. Using the similar style of figures that were embroidered to show the victory of the Normans in 1066, this version shows the “historic Brexit victory” over the EU. The captions mock medieval spellings with words such as “announceth” and “emergeth”, whilst the Queen is shown to be declaring the UK is “better orf out.”
“You have the technology to affect history.”
Politics and Technology
Make Love not Walls
In the past century or two, more inventions than the rest of history combined have been invented, culminating in the current digital age. With the opening of the internet for public use in 1991, online graphics and social media have rapidly grown to a point where almost everyone is influenced by it in some way or form. Within the exhibition was a detailed, wall-length infographic showing the timeline of social media and its crucial role in politics.
A decade after the internet became available, the leading information website Wikipedia was born. This allowed people to search for answers to absolutely anything they desired. With pages about well-known celebrities to the most obscure form of fungi, Wikipedia quickly became a popular website by internet users, particularly school students who no longer needed to read books to complete their coursework. Regrettably, the accuracy of the information on Wikipedia is far from one-hundred per cent; anyone with an account can log in and change information, purposely misleading readers – not so good for homework after all!
The first major social media platform arrived in 2003, allowing individuals to connect with friends and strangers all over the world. On Myspace, people could personalise their pages, upload photographs, share their favourite music and even list their top ten friends. in 2008, Myspace became the stage for Obama’s presidential candidate campaign.
In 2006, Myspace was usurped by Mark Zuckerberg’s (b1984) Facebook, which currently has approximately 2.23 billion monthly active users, and Jack Dorsey’s (b1976) Twitter, a popular news and social networking service with 335 million active users. The latter was President Trump’s preferred means of spreading his policies and encouraging people to vote for him.
In 2007, the way people could access the internet changed completely with the invention of the most popular brand of smartphone, the iPhone. As well as being able to make phone calls, the iPhone functioned as a pocket-sized computer with easy internet access even when away from home. Soon, applications were developed to perform in this new format, including the free secure messaging platform Whatsapp in 2009 and the photo and video-sharing social network Instagram in 2010.
No matter the brand, all forms of social media allow individuals to explore beyond their friendship circles, discovering people and ideas from across the planet in only a matter of seconds. This allows people of power to voice their opinions and influence billions of people all over the globe. Whilst this may have huge benefits, particularly in awareness campaigns, it can also have a tremendous negative effect.
Digital technology has allowed for the invention of GIFs and memes that are “liked”, “posted” and “retweeted” by thousands of people every day. GIF stands for Graphics Interchange Format which is essentially a moving image. The majority of these are split-second clips of videos, which, when posted on social media, are removed from their original context and often gain new meaning. A GIF of someone laughing, for instance, may be tagged onto a “post” that someone finds funny.
A meme can be defined as “an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.” The word was coined by Richard Dawkins (b1941) in an attempt to explain the way information spreads. A particular meme that the Hope to Nope exhibition focused on was Pepe the Frog.
Pepe the Frog was a cartoon amphibian with a humanoid-like body created by Matt Furie (b1979) in 2005 for a comic called Boy’s Club. It quickly became an internet sensation with people sharing Pepe with various facial expressions as a way of displaying opinions about certain ideas. Variants include “sad frog”, “smug frog” and “feels frog”.
Whilst the Pepe meme was initially harmless, Furie was dismayed when the innocent green frog became a “hate symbol” used by white-supremacists. In 2016, Pepe became associated with Donald Trump who “tweeted” a version of the frog drawn to look like himself with the tagline “you can’t stump the trump.” Later, Pepe was used as a means of attacking Hillary Clinton’s election campaign in a supposedly humorous manner.
Social media has provided plenty of opportunities for anyone to create memes and parodies of well-known ideas. This has been particularly beneficial for campaign groups, such as Greenpeace. In 2017, Greenpeace launched their Don’t Let Coke Choke Our Oceans campaign in order to raise awareness of plastic pollution, the greatest threat to marine life. Appropriating Coke’s branding, the environmental organisation launched an attack on one of the biggest sellers of plastic bottled beverages. As well as spreading their message online, Greenpeace campaigners went into shops, placing cleverly crafted labels over Coke bottles to make the product look like an empty, ocean-weathered piece of plastic.
More often than not, memes and parodies are deliberately comical, spreading ideas through light-heartedness rather than going for the shock factor. The clothing company Diesel, parodied the 1960’s anti-war slogan “make love not war” to advertise what they believe in, not just as a merchandiser, but as a global brand as well. By altering the phrase to “make love not walls”, Diesel is making a stand against hate, stating that their products are for everyone and they wish all could live in harmony.
The advertisements for “make love, not walls” uses symbolic imagery such as a rainbow coloured tank and happy people dressed in a “hippy” style holding flowers to represent freedom and love.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that, to use our voice for good, love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Nicola Formichetti – Diesel Artistic Director
Although the company declares their motives were to emphasise their position against hate, it is so soon after President Trump’s notion of building a wall between the USA and Mexico that many may wonder if there is a subliminal political agenda hidden within their advertisements.
Women’s march, Washington DC,January 2017.
Je Suis Charlie
Whilst social media has been used for spreading radical ideas and campaigns, for instance, in 2015 the hashtag “#JeSuisCharlie” was tweeted 6500 times a minute the day after the terrorist attack on Charlie Hebdo magazine in Paris, physical protests and demonstrations have been the go-to method for campaigners for hundreds of years. Graphic design plays a vital role offline as much as it does online. Posters, badges and placards need to be carefully designed to attract attention and provoke debate. Even the suffragettes developed their own branding at the beginning of the 20th century.
The Hope to Nope exhibition focused on a handful of demonstrations from the past decade, including video footage of marches and loud protests. A great deal of effort was focused on the Grenfell Tower tragedy, which occurred on 14th June 2017 and is still close to many Londoners’ hearts. A year on from the worst residential fire since the Second World War, hundreds of green-clad activists took part in a Justice for Grenfell Solidarity March demanding justice for the victims who lost their homes and loved ones. Investigations revealed that the incident was an accident waiting to happen and people are still angry about the way the situation was handled.
Designers with links to the Grenfell Tower designed badges for protesters to wear. The Green for Grenfell and the Unity Heart pins are a symbol of hope, unity and love to be worn in memory of the 72 lives lost. British politicians, including the current Prime Minister, were seen to support the appeal.
The Grenfell disaster also inspired an art project titled 24Hearts which was begun by a local artist, Sophie Lodge. The initial plan was to produce 24 handmade hearts to represent each floor of the tower, however, with help from school children and residents in the area, over 100 hearts have been made. Many of these were used as placards during silent protest marches.
Hanging from the ceiling at the exhibition was an enormous blowup rubber duck sporting the Spanish phrase “Chega de Pagar o Pato”, which translates into English as “I Will Not Pay the Duck”. In Brazil, the phrase “pay the duck” refers to taking the blame for something that is not your fault and was adopted by the São Paulo State Federation of Industries in protest against rising taxes. Although a rubber duck may look childish or make people laugh, it definitely catches people’s attention.
Another protest the Design Museum focused on was the ongoing Women’s March, which began on the first day of Donald Trump’s presidency. Since then, around 914 women-led marches have occurred all over the globe with over 4.5 million voices protesting against Trump’s attitude towards women and people of minority. Rather than branding their campaign with a specific design, the majority of placards have been handmade with angry or witty slogans that reflect Trump’s behaviour.
President Trump got more than his fair share of attention during the Hope to Nope exhibition. The final section focused on personality and identity, which is something Trump has been strongly aware of throughout his career as a politician. In the lead up to the presidential election, Trump and his supporters were recognised by their red caps with the slogan “Make America Great Again.” Powerful leaders are often obsessed with their image and this was only the beginning of Trump’s attempt to create a memorable identity for himself. Unfortunately, it has also lead to numerous satirical cartoons in magazines and newspapers.
The opinions about Donald Trump are divided into love and hate, nearly all of the museum’s examples stemming from the latter. The most controversial exhibit, by a long shot, was the All-Seeing Trump machine which was launched in 2016, a month before the presidential election. Resembling a fortune teller machine that could usually be found in early 20th-century penny arcades, the Trump-dummy gives users a greeting followed by a promise for the future. These promises are based on what anti-Trump campaigners believed would happen with him in power, for instance, “a terrific nuclear war” and changing Obamacare to “I don’t care”.
Many other politicians have been the target of ridicule in recent years, particularly members of the current British parliament. The final pieces in the exhibition drew attention to a few opinions about Prime Minister Theresa May (b1956) and other Tory MPs. In 2017, illustrator Chris Riddell (b1962) produced a series of political cartoons of May wearing her trademark leopard-print kitten heels in savagely humorous situations. The artist has been portraying the PM in this manner since 2002 when she was the Home Secretary, as well as other important figures.
Theresa May has also been depicted many times on the cover of Private Eye, a current affairs magazine currently edited by Ian Hislop (b1960). Although the magazine aims to tell the truth about world affairs, it illustrates articles with high-brow humour and cartoons. Usually, the cover page includes a photograph of prominent individuals overlayed with comical speech bubbles and topical captions. Despite its satirical nature, Private Eye does not try to influence people’s opinions or political preferences.
The aim of Hope to Nope was to express the importance of graphic design in politics. Whilst there were many opinions, some which may have caused insult, the focus was on the way graphic design was used to get these views across. Often, graphic designers are forgotten about, their hard work unappreciated, whereas, in reality, their contributions are frequently the key to success. This exhibition helped to open people’s minds to the presence of the people who help to make a political campaign or protest visible and memorable.
The Design Museum’s exhibition Hope to Nope: Graphics and Politics 2008-18 closed on 12th August 2018, however, leftover merchandise from the gift shop may still be available online or from the museum.
DISCLAIMER: Similarly to the Design Museum, I do not necessarily agree with everything I have discussed in this blog, nor do I consider them to be necessarily justified, truthful or accurate.
Ambitious graphic designer and illustrator, Kathryn Lawes, like many young artists, dreams of having her own design company. However, it is a competitive world, and starting small is the only way to go. Having earned a degree in Graphic Design after three years of study at Portsmouth University, Kathryn has proven her desire to create by taking on the odd commission brief.
When starting up as a freelancer, it is very difficult to earn enough money to live on, therefore ex-students often end up in dead-end jobs whilst they try to get themselves known in the world of their desired profession. Kathryn, however, has been particularly lucky in landing herself a job at an architecture company, Thrive Architects. This may not involve the style of design and illustration she ultimately wants to be working on, but it provides the opportunity to develop her skills. And, at the end of the day, it is the vital experience that graphic design companies or prospective clients are on the lookout for.
During the limited spare time available, Kathryn also takes on freelance commissions. She has worked on branding jobs, produced children’s picture books, and has also branched out into mural painting. But, the thing she enjoys most is drawing and illustration. As a child, Kathryn was asked what she wanted to be when she grew up, and she said “an illustrator”! And, now it appears her childhood ambition could actually turn into a reality.
“I love to bring a story to life,” Kathryn explains. Using mainly watercolours and pen, Kathryn’s illustrations lend themselves towards children, the soft colours and smoothness of the final outcomes being particularly attractive to young minds. With already one in print, Kathryn is currently working on a second book based on the Six Behaviour Strands used by the client, the Primary Behaviour Service (PBS). Rather than focusing on National Curriculum subjects such as Maths, English and Science, PBS concentrates on six areas: Focus, Independence, Resilience, Respect, Boundaries and Self-Regulation.
The first book in the PBS series is titled It’s Just Too Noisy, and teaches children about how to focus. Using her favoured illustration style, Kathryn introduces Barney, a rabbit who wants to relax and read his book. However, each time Barney settles down to read, he is distracted by loud noises. Unlike traditional stories, It’s Just Too Noisy invites children to engage with the story and its conclusion by deciding what Barney should do next. A choice of two actions leads to contrasting scenarios, thus educating children about the more appropriate ways of reacting in difficult situations.
Kathryn’s love of children’s illustration stems from her own childhood.
My biggest inspirations are my Mum and Walt Disney. When I was little, my Mum would use up old tiny pots of paint by painting on my furniture various characters from Disney films. I remember having a big white toy box with some of the puppies from 101 Dalmations on, which I loved! I have always loved the Disney hand-drawn style animation illustrations, and I guess this is what fueled my desire to draw as well.
Alongside her decorated furniture, Kathryn’s strongest art-related memory is winning a design competition whilst at Primary school. The task was to create an advert and logo to promote Walk to School week, and Kathryn’s illustration of a book bag with legs landed her with first prize. Embedded in her memory is the day the Mayor of Havering personally congratulated her on her winning entry. “… a huge car with little flags at the front pulled up … a very important man got out of the car and then he came and told me how brilliant my work was! ”
As an illustrator, Kathryn does not only concentrate on child-targetted artwork. One of her favourite pieces of work to date is an illustration of a classic racing car. Inspired by the vehicles on display at Santa Pod Raceway, Kathryn has created a small series of vehicle illustrations, including a few as commissions. However, it is her first attempt at this new genre that Kathryn is most proud of.
Taking her illustration skills to new levels, Kathryn has recently added mural design to her repertoire, charging reasonable prices for beautiful wall art. Like any professional designer, Kathryn liaises with the client to make sure the outcome is exactly what they want but also employs her artistic eye to suggest the best method of achieving their wishes.
Thanks to her childhood fascination with Disney films, Kathryn is expert at replicating the original Disney characters and has often incorporated these into wall murals. Whilst cartoons are popular for children’s bedrooms, Kathryn is also skilled in typography, and faultlessly applies words or quotes to the layout. Details, including prices, can be found on Kathryn’s Creative Boxwebsite.
Kathryn’s dream is to have all six books in the PBS series published and to continue working in the graphic design field. As with all students and graduates, Kathryn has experienced ups and downs, competing against other designers as well as her own confidence. Yet, experience leads to knowledge, and Kathryn leaves us with some sound advice: “Keep Going. Honestly, the best advice is if you keep pursuing and persevering … you are much more likely to reach [your goals]. Never give up … you will never find out what potential you had.”
The following essay was originally written in 2011 during my second year studying BA Graphic Design.
This essay will talk about the development of technology from the 15th century until the digital technology of today. It will also explore in detail the effects, both positive and negative, of digital technology in relation to illustration.
Over thousands of years the idea of what illustration is has changed, especially in recent years. Illustration most likely began with someone drawing in the dirt with their finger however now illustrations are being produced for book covers, magazines, posters, websites, and so on. (Zeegen, 2009)
Over the past six or so centuries, technology has developed in ways that have changed the process of producing written and illustrative work. “It is hard to imagine a world in which every image was unique. Prior to the fifteenth century, images were not only-one-of-a-kind but rare.” (Thompson, 2003) [Online] Before the fifteenth century, all illustrated books were produced by hand, making them also very rare. (Mugnai, 2009a) This would have taken time meaning that books and illustrations would have been expensive due to the limited amounts of copies. So at this time copies of books or even the originals would have been found in select places of status such as palaces and churches. (Thompson, 2003)
During the 1400s the printing press was developed by Johannes Guttenberg resulting in the ability to reproduce thousands of identical images. However it was possible to reproduce images before this. In Europe in the 1390s woodcuts were used which then led onto etching and engraving in the middle ages. Some examples of etching are the illustrations by H.K. Browne for Charles Dickens’ novels. (Fig. 1) By the nineteenth century artists were finding ways to add colour into their prints. Books were now becoming easier and quicker to produce and hence costs were reduced rapidly. (Kreis, 2004) This also meant that individual people could then own a copy of a book rather than having to go to other places to look at or be read to from one.
Once methods of printing had been invented there were less hand-drawn books being produced. By the end of the 18th century lithography was invented but this was soon replaced by the end of the 19th century with “photomechanical processes that made possible the reproduction of a wide variety of painting and drawing techniques.” (Columbia University Press, 2007) [Online] The 19th century saw the development of the Golden Age of the Victorian Illustration and also the beginning of the Golden Age of Illustration in America. This period saw a rise in printed book and magazine illustration due to the developments in printing technology. Illustrators from this time were inspired by pre-Raphaelite art, Japanese colour prints and art nouveau style. (Wigan, 2009)
After the two world wars illustration styles changed as illustrators were influenced by the different artistic movements of the time, such as, Pop Art and Photorealism. (Mugnai, 2009c)
In the world today methods of illustration are completely different to those of the past. Bruce Wands suggests, “Computers and the Internet have revolutionized the way people communicate and how they produce media” (Wands, 2000:p40). Styles of illustration have changed to fit the growing developments, such as more visual content is needed on websites and blogs therefore digital approaches to illustrations have increased. (Tallon, 2008)
Picasso once said, “computers are worthless. They can only give you answers.” (Zeegen, 2007b:p41) However as Picasso died in 1973 he was not alive to see the development of digital illustration. In recent years the computer has provided illustrators with an additional means in the process of creating their work.
Digital technology was the next step for illustration and has altered the nature of the discipline. “The digital revolution would take no prisoners – it was clear, adapt or die!” (Computer Arts, 2006) [Online] It was in the early 1980s that the computer began to be used for illustration. At this time computer screens could not display extensive colours and everything was displayed in a low resolution. Therefore Pixel illustration, “is arguably where the whole digital illustration shebang began” (Goldman, 2011) [Online]
Although Goldman argues that digital illustration began in the 80s he also mentions that a different kind of illustration emerged in the 1990s. Adobe Photoshop fully emerged at the beginning of the decade but in 1995 once the software had been developed “digital photo illustration was born.” (Goldman, 2011) [Online]
Soon, although there were illustrators who still preferred to produce their work by hand, less hand drawn illustrations were being used in magazines or on book covers and “images composed of squiggles and geometric shapes, courtesy of Adobe and Apple” (Stermer,2000:p30) began to appear instead.
The invention of programmes such as Photoshop meant that illustrators could edit their work digitally. For example, as Wands pointed out, illustrators could now work purely in black and white then scan their work into a computer and using digital software manipulate elements and apply colour on screen. This meant that artists no longer had to spend hours producing everything by hand and starting again when corrections were required. As well as Photoshop there was Adobe Illustrator, which allowed artists to create illustrations and enlarge them to any size due to the flexibility of such vector software. (Wands, 2000)
Photoshop and other software in theory offer more savings in relation to production. Today many comic book artists draw their work by hand but choose to add colour using digital software. In Goldman’s article he mentions another specialised software, Corel Painter. In similar ways to Photoshop this programme can be used to edit illustrations and photographs or create illustrations from scratch, however in a way that can imitate “the way that watercolour Paints behave when wet, with drips, runs and splashes.” (Goldman, 2011) [Online] This software is time saving as it is possible to produce something comparatively quickly with it, whereas to do the same by hand, for many people, would take a long time as the artist or illustrator may not have skills in a range of media and digital simulation may offer an alternative solution.
Digital technology has given those that are not confident at drawing by hand the opportunity to become illustrators. Computers have opened up new styles of illustration such as Pixel Illustration, as mentioned earlier, and Vector Art. Vector Art is an appropriate type of illustration to be used on websites as files are small in size whilst retaining clarity and are quick to download. Vector illustrations can also be reproduced at any scale without losing clarity and sharpness. Artists usually use photos or hand drawn materials as a template to draw around using digital software. (Goldman, 2011)
However, even though digital technology has become popular in relation to illustration, this does not mean that all illustration has to be entirely digital. Since the development of digital technology there has been a rise in multimedia art. This is where more than one type of media is used within an artwork for example painting, print and photography, and now more recently, digital images. This style of art was fairly popular in the 1990s where technological advancements were giving illustrators and designers new methods to experiment with. (Mèredieu, 2003)
Dave McKean is an example of an illustrator that uses a multimedia approach in his work. He has made many illustrations for book covers, CD covers and graphic novels. He has become widely known for his work with the writer, Neil Gaiman. McKean uses the computer to layer his multimedia compositions, a lot of which are often made by hand. He has a fairly positive opinion about the use of digital technology when producing illustrations. He has suggested that with a computer there is “obviously incredible control” (Miller, 2004) [Online] and it is a good way of layering images no matter what the media; digital or handmade work. McKean is a skilled draughtsman so combines traditional practices with the flexibility offered by digital software. (Fig.2)
His main negative view of digital technology is not one that really relates to illustration work but only that people end up spending most of their time sitting in front of a computer. He also says that many people assume that it is possible to use digital software to edit photographs to get the required affect, however depending on the image this is not always possible.
Despite McKean having positive views on digital technology he believes that illustration is in trouble. “I’m sure this is just the computer’s honeymoon period, but in the meantime, illustrators are having a tough time getting work.” (Miller, 2004) [Online]
Although digital technology has its positive aspects there are other people who have negative views on such developments. Roger Parker believes “recent advances in computer imaging are blurring the line between photos and illustrations”. (Parker, 1998:p93) Caplin and Banks tell us to “forget the ‘photograph’. Nowadays it is just another word for an image. All images are images, however they are produced.” (2003:p6) Françoise Holtz-Bonneau points out that digital images produced on a computer are either overly geometric or they are “excessively realistic in an all too perfect way”. (Mèredieu, 2003:p109) Rick Poynor argues that illustration generated using a computer has become “predictable and trite”. (1999) [Online] Many people have learnt how to use digital methods to produce illustrations, which after a while have become similar and clichéd.
As now it is not essential to be able to draw to be able to produce illustrations, Milton Glaser argues that the invention of computers has made illustrators unnecessary. (Arisman, 2000) If people can produce their own illustrations easily then they will not need to hire illustrators to do this for them. Karl Marx predicted a society where there would not be any professional artists as all people would be artists. “The particular way in which art is expanding and becoming diluted at present” would not please Marx, however he did foresee the possibility of these things occurring such as the blurring of the boundaries of the disciplines. (Mèredieu, 2003:p222)
“Anyone with a computer and a printer now has an artist’s studio, photography studio, film studio, printing press, and laboratory on their desk.” (Herriott, 2009:p6) Although this was said as a positive response to the advancements of technology, it backs up Marx’s view that it is possible that all men will be artists. Everyone will have access to technology that gives them the ability to make their own illustrations, which “makes illustrators unnecessary”. (Arisman, 2000:p55)
Neil Churcher writes about Marion Deuchars, a tutor from the Royal College of Art, in an article saying that she believes that drawing by hand, for example into a sketchbook, shows that the illustrator has design skills. However she thinks that computer aided design has lessened this importance as now it appears the most important thing is digital visualisation. Churcher refers to the graphic designer, Phil Carter, who says that “drawing is a skill that is sadly being lost”. (Churcher, 2002) [Online]
Steven Heller writes in his essay, The End of Illustration, that people are digitally changing aspects of others art works without their permission. (Heller, 2000) Therefore some artists have “willingly offered their pictures, carefully crafted over a career of individual commissions, to be used and misused… altered beyond recognition on attribution.” (Stermer, 2000:p30)
Milton Glaser has written about how he was once approached about a business plan, which would involve compiling a disk of illustrations that people could buy and use as they wished. So someone could buy the disk and then “use any image, for any purpose, modified as desired, combined with any other images, recoloured, reshaped, reconfigured… forever.” Illustrations, therefore, would no longer be unique. (Glaser, 1997:p258)
Glaser fears that the profession of illustration will eventually disappear especially if business plans such as these go ahead and succeed. If people are able to get their hands on such disks then the professional illustrator would no longer be needed or even wanted because, as Glaser points out, it is doubtful that clients will want to pay for illustrations when something similar could be acquired for nothing. For persisting image-makers, such as illustrators, artists and photographers, there is the risk they will not be well known, as they will just be “reduced to the level of anonymous image providers.” (Glaser, 1997:p259) If a disk such as this had ever been produced then illustrations would have become standard images that would get overused and boring. On the other hand, because of the overuse of the same illustrations again and again, people may desire new original visual approaches.
Traditionally a work of art was a unique thing as it was made only the once; there was only one copy. Nevertheless, once technology began to develop it was possible to make copies of these unique art works. The copy, however, would “lack the authenticity and aura of the original work, so be worthless.” (Hillis Miller, 1992:p20)
“That which withers in the age of mechanical reproduction is the aura of the work of art.” (Benjamin, 1936) [Online] Walter Benjamin wrote an essay in which he suggested the idea of aura in relation to artwork and the effect that mechanical reproduction had on this. By reproducing a work of art, for example, it is removing the original from its “domain of tradition”. (Benjamin, 1936) [Online] So even if the reproduction of the artwork is faultless, it is still lacking in something: “its presence in time and space”. (Benjamin, 1936) [Online] The work of art has been removed out of its original context. For example a religious painting would have an aura in the museum or church in which it is displayed, but this aura would be destroyed if it were to be used as a magazine cover as it has been removed from its original domain. Technology has also changed peoples reaction towards hand produced art because original artwork, such as a painting, was only “viewed by one person or by a few” (Benjamin, 1936) [Online] and its aura could only be appreciated by these people. However, once copies could be produced, these art works, now lacking in aura, were viewable by the public who would not value them in the same way as someone who viewed them in their original domain.
This essay was written before the digital technologies of today, as the first computers did not appear until the 1940s (Mèredieu, 2003). However Benjamin’s argument is still relevant today because it can be applied to digital technologies.
The idea of a loss of aura is evident in “photographs of photographs, photocopies of photocopies, and copies of video tapes” (Mitchell, 2004:p5) where each copy has a lower quality than the original. Matt Soar mentioned this idea of an aura: “that illustration beginning with the hand and ending with pens, brushes, or pencils has an affective quality – an aura”. (Soar, 2000:p33) He says that this quality cannot be created by digital processes such as photography and computer software.
Another example of this lack of aura are photographs of things. A photograph of an object is just that, a photograph of an object. By looking at it no one actually sees the original object, what is actually seen is “the original of a reproduction – with all the associated loss of aura.” (Rodman, 2007) [Online] Howard Rodman uses as an example the Eiffel Tower. The actual tower has an aura whereas the postcards, t-shirts and other merchandises do not have this aura.
Lucinda Rogers is an illustrator who produces everything by hand. This consists of mainly reportage drawing which involves her drawing on the spot. Deuchars says that when drawing no one can tell what the final outcome will be like, or whether it will be good, until it is finished. “You have to let it go on its own journey. What you have to do is to start without thinking.” (Churcher, 2002) [Online] With digital technology this is not possible in the same way.
Although many believe digital technology to have caused problems for illustrators and maybe even the end of illustration, Zeegen writes that before digital illustration grew in popularity, illustration was “only moments away from the final nail being hammered into the coffin.” (2010) [Online] Whereas some illustrators believed that all was not well for illustration, Zeegen (2007a) [Online] poses the question “Where did it all go right?” Therefore, digital technology has for some brought new life into the discipline, especially, as Zeegen also points out, through the growth of the Internet where “illustration has become more noticed on an increasingly global scale”. (Zeegen, 2010) [Online]
Overall there are many different opinions about digital technology and its effect on illustration. A Scottish illustrator, Bernie Reid assumes that digital illustration will begin to decline, whereas Michelle Thompson has expressed the view that she believes that both hand-rendered and digital illustration can both exist together especially as image-makers are benefitting from digital techniques within their hand produced illustrations. Peter Arkle, another illustrator, feels that there should be a growing interest in work that shows evidence of being produced by a human hand even if some of the illustration is digital as it really stands out. (Hyland and Bell, 2003)
Although digital technology may be an exciting new method and has made it easier and quicker to produce illustrations, Steven Wilson, who has done illustrations for The Guardian argues that it is “only as exciting as the ideas you have inside your head”. (Computer Arts, 2006) [Online] So illustrators are still needed to come up with the ideas for illustrations. Emily Alston, who uses digital methods, points out that “every illustrator and designer has the very same technology available to them, and if everyone uses the tools in the same way, nothing would ever stand out as different or original.” (Computer Arts, 2006) [Online]
Caplin and Banks believe that digital technology is a positive thing due to the fact that designs and illustrations can be produced faster than by hand but also they point out that “from cave painting on, image making has followed technological advancements and will continue to do so.” (2003:p7) So just as with development of the printing press, lithography and so on, digital technology is simply the next advancement of an ancient and continually evolving process.
On the whole digital technology has had a positive effect on illustration as it has brought new opportunities and methods to the field. With the development of technology, illustrations have become quicker to produce both from the reproduction point of view, with the development of the printing press and later computers; and also in producing the original image, thanks to digital software. There are, on the other hand, negative view points about digital technology as some artists fear that the more traditional methods will be abandoned and that the profession of illustrators will slowly decline because of the ability of everyone being able to produce or copy others work using software available to all. Overall, every time that technology advances, illustration is able to adapt to the new methods of producing, whilst still being able to integrate traditional methods. Therefore, digital technology is the next step in the continually evolving creative activity known as illustration.
Glaser, M. (1997) The End of Illustration (Or the War is Over, Part 2) In: Heller, S. and Finamore, M (eds.) Design Culture: An Anthology of Writing from the Aiga Journal of Graphic Design New York, Allworth Press
Soar, M. (2000) It Begins with “Ill” and Ends With “Digital”:The Riddle of Illustration’s Declining Fortunes In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.32-35
Stermer, D. (2000) What the Hell Happened to Illustration? In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.29-31
Tallon, K. (2008) Digital Fashion Illustration with Photoshop and Illustrator London, Anova Books Company Ltd
From the moment we learn to read, typography has a significant impact on our lives. Without intending to, we absorb thousands of words a day, sometimes even beginning before we get out of bed. Posters dominate the walls of our towns, shops have unique lettering adorning their fronts, and even clothes often come decorated with typographic slogans.
Typography for many people evokes images of decorative lettering, expressive catchphrases, logos and artistic alphabets – such designs that have obviously been thought out and painstakingly developed. What tends to be forgotten is that every written word is a form of typography. Typefaces, including what you are reading now, have been designed; yet, apart from designers, fonts and such like are often dismissed or taken for granted.
One particular typographic design that we see everyday is displayed on road signs throughout the country. How many people look at a sign on the side of a busy motorway and admire the typeface, the layout, kerning, leading etc? No one does. We think, “Thank goodness that sign was there otherwise I would have missed my turning,” or “I’m glad that sign was there, otherwise this roundabout would be very confusing.”
So, who is the genius behind the helpful and effective road signs around Britain? In fact, it was a project by two designers executed at the turn of the 1960s. Jock Kinneir (1917-1994) and Margaret Calvert (1936) are the people who took on the ambitious project to create an easily deciphered signage system that, not only modernised British roads, influenced the rest of the world.
Since tomorrow, 11th February 2017, would have been Kinneir’s 100th birthday, I thought it worth learning about the designer(s) of a system that we now take for granted. Using carefully placed letters, numbers, symbols and colours, Kinneir and his assistant took on the most ambitious information design project to date, and made our roads, and the ever increasing motorways, a much safer thoroughfare to navigate.
When Jock Kinneir took on this project in 1957, he was already a proficient and admired graphic designer. Born in Hampshire, he developed the taste for art and design, resulting in enrolling onto an engraving course at the Chelsea School of Art. Due to the war, his career did not take off straightaway, however he eventually gained a position in the Central Office of Information as an exhibition designer. By 1956, Kinneir had opened his own studio and was teaching at the same school he attended on a part time basis.
Kinneir’s first major project was developing the signage system at Gatwick Airport, which was only just opening for public use. It is at this stage that Kinneir began his partnership with Margaret Calvert. Studying for a National Diploma in Design, Kinnier recognised her illustration skills and employed her to help him produce artworks and drawings for this notable project.
It was through the results of the Gatwick project that Kinneir and Calvert landed themselves with the road sign commission. At this period of time, motorways were only just being introduced to the UK, meaning that the existing signs were virtually illegible and un-thought-out having been erected many years after the roads were originally paved. Kinneir and Calvert’s job was to work alongside the development of the new roads, developing a coherent system that would be easy to read and understand when driving at high speeds.
It was agreed that a combination of upper and lower case was more legible than the standard block capitals that previous sign-makers had utilised. This meant that an appropriate typeface had to be designed or procured. By adapting the preexisting typeface Akzidenz-Grotesk, a sans serif font originally released in Germany, the pair generated a softer, friendlier version, now known as Transport. The signs themselves sported a blue background with white type, which was easy for drivers to spot against the backdrop of the British countryside as well as the stretch of tarmac ahead of them – both during the daytime and at night.
The motorway signage system was such a success that Kinneir and Calvert were asked to design the other, now familiar, signs on the rest of Britain’s roads. These include the simple triangle signs dotted about our roads, as well as the large green boards on the sides of primary roads, and the white versions on the others.
Calvert was responsible for the pictograms that many of our signs display. It was felt that, on occasion, it was easier to show a command using a symbol, rather than a lengthy instruction that drivers would not have time to read. Now, whenever a driver spots a silhouette of a boy holding hands with a little girl, they know to be extra vigilant of children running around in the area.
Kinneir and Calvert later went on to work with British Rail, hospitals and the army, designing signage systems that were so successful that they are still in place today. Imagine the perplexity of navigating around the country without any clear guidance!
John Kinneir died in 1994, but his legacy remains. Of course, his (and Calvert’s) design has altered slightly, the more developed towns, roads and cities become – unfortunately making some areas rather confusing – however, Kinneir is mostly forgotten, as the public take road signs for granted.
“It is sad but true to say that most of us take our surroundings for granted. Direction signs and street names, for instance, are as vital as a drop of oil in an engine, without which the moving parts would seize up; one can picture the effect of the removal of this category of information on drivers in a busy city or on pedestrians trying to find their way in a large building complex. It is a need which has bred a sub-division of graphic design with more influence on the appearance of our surroundings than any other.” – Kinneir, 1965
Next time you are on the streets, whether driving or walking, take a look at the signs you pass. Appreciate their simple design, the use of colour, the clarity of the typeface. These signs did not just appear there, they have been carefully thought out for your benefit. Try not to take them for granted, and make an effort to remember both Kinneir and Calvert’s names – you never know, they may come up in a pub quiz one day!
Give a child a blank piece of paper and some crayons, and they are likely to colour-in the entire page. Unfortunately this instinct remains with many people as they enter adulthood, however in the design world it is a big no-no. In order for design to function it is equally important to look at what is not there as it is what is there. This is what the art and design world calls white space (or negative space). Without it most designs would be rendered useless.
It may seem silly to spend so much energy ensuring the balance of white space is correct, however if designers did not take this into consideration magazines would become illegible, posters confusing and indecipherable, leaflets a complete waste of time etc. Occasionally the concept of white space is abused with the purpose of portraying a particular message, however when legible typography is concerned, white space is a must.
Typography, from a graphic design perspective, became highly regarded after the emergence of the 1950s art movement, Swiss Style. Noted for its functional characteristics, it soon developed into the international typographical style.
Swiss typographer Emil Ruder (1914-70) taught his students the importance of using a grid, often asymmetrical, when placing typography into a design. Careful positioning of typefaces and other elements – including white space – is essential to the overall clarity of the final outcome.
“The typographer is familiar with white as a value in design…” -Emil Ruder
For those struggling to grasp the concept of white space, the following citation from an ancient Chinese philosopher explains the importance. Although written centuries before it was relevant, this quote just about sums it up:
“From clay, pots are made, but it is the emptiness inside them that makes the essence of the pot. Walls with windows and doors form the house, but it is the emptiness between them that makes the essence of the house. The principle: the material contains usefulness, the immaterial imparts essence.” -Lao-Tse
Keep this in mind when you are working on designs and you are not likely to go wrong. A designer’s job is often to get a message across through a balance of art work and typography. Do not let an aversion to white space ruin your work.
Have you ever wondered what we, the current Western world, will be remembered for in terms of art? There is evidence from all periods of history, showing the varying styles and their developments. We only need to step into an art gallery to see paintings from the Renaissance era, Dutch Golden Age, Rococo and Neoclassicism. Exhibitions are still popular for Art Nouveau, Art Deco, Impressionism, Post- Impressionism and so forth. Modern art galleries not only display contemporary art but also works from the movements of the 20th century: Abstract Expressionism, Pop Art, Bauhaus, De Stijl, Futurism, Surrealism, Typography… the list goes on.
Art works have been restored and protected so that modern generations can appreciate their beauty, skill and techniques. But what will happen to our contemporary contributions? Paintings, sculptures and the like will hopefully be maintained in the same way as their predecessors, however our most recent movement, Digital Art, possesses numerous complications.
Although many artists have continued using the tried and tested techniques of yesteryear, the 21st century has conformed to the new practice of digital art. This is the era in which graphic designers and illustrators have out shone the fine artists. Computer software enables the mass production of a single design or art work, perfect for posters, flyers, logos etc. The same software lets artists and illustrators edit their hand rendered images, or draw them from scratch directly on the computer screen. This advancement has greatly benefited the majority, providing an arguably easier method of creating a “masterpiece”.
The ease of reproducing – reprinting – a digital artwork numerous times creates a sense of security: Damage? No worries, print a new copy. But for how long will this last? Everyone has experienced the heart stopping horror of losing a vital digital file. Or perhaps a computer has crashed mid production resulting in the loss of latest developments – save your files at regular intervals, everyone! The thought of losing one piece of artwork is sickening; now imagine this: an entire network crashing. Perhaps a bug wipes out several computers, a digital terrorist attack. A natural disaster could play havoc with our electricity. Scientists have warned that solar flares could render our technology useless. We cannot guarantee that our contemporary inventions will last for ever, the same as we cannot predict an alien invasion – something else that could put an end to digital art. If any of these scenarios were to happen, what will future generations know of this most recent art movement? Welcome to the digital dark age.
Many artists, illustrators and graphic designers have online portfolios; a digital gallery, but how many of us keep printed versions of our artwork? Alas, how long will these physical copies last? Art galleries contain paintings from centuries ago. They are protected, cleaned, (occasionally) retouched and restored, prolonging their life. Unfortunately the same cannot be done for works printed on paper. Ever town has a poster on display that has been ruined by rainfall, bleached by the sun, vandalised etc. Except for replacing it with another copy, they cannot be saved.
Do not panic too much. Evidence suggests that under the right circumstances paper can last upwards of one hundred years, regrettably eventually showing signs of age. Regardless of what happens to our technologies, the next few generations will have access to artworks of the early 21st century. After that? Who knows. In the end it does not really matter. We will not be around to bemoan the loss of our hard work.
In order for evidence of digital art to remain for years to come, please be sensible. Save your work (on multiple devices of your can). Print multiple copies. Protect them from the elements. But, most importantly, keep creating art. On the other hand, you have got to admit the thought of a digital dark age sounds quite exciting. I wonder what inaccurate beliefs the future human race will have of our generation?
Sketchbookˈskɛtʃbʊk/noun a pad of drawing paper for sketching on.
I lost count the amount of times throughout school and college people asked if they could look through my sketchbook. I felt uncomfortable letting people flick through the pages for two reasons. 1. I did not believe I was any good at drawing. 2. I knew the contents of my sketchbooks were not what they were expecting to see. There seems to be a misunderstanding among non-artists that sketchbooks are full of perfect works of art, but this is not the case at all.
The purpose of a sketchbook, particularly when studying, is to document creative ideas. It is a private place for artists to record their thoughts and experiments before developing various versions of a particular concept. It is only after these stages have been completed that the final artwork is put together.
There is no right or wrong way to keep a sketchbook. Everyone works differently and find some methods more helpful than others. Some books may not contain any drawings at all but be filled with collage and inspiration from a number of resources, whereas others may be packed with rough illustrations and scribbled notes.
Steven Heller, an author of art and design books, has compiled together snapshots from professional artists’ and designers’ sketchbooks. It is interesting to see the methods they have taken to move their thoughts from brain to paper. Two books I particularly enjoyed looking through are Graphic and Typography Sketchbooks.
Inspired by these books I have taken photographs of a few of my own sketchbooks that I kept whilst studying for a degree in Graphic Design. As you can see below I did not stick to one method, instead I experimented with drawings, collage, paint, colour, rough thumbnail sketches etc.
Next time you ask to look at someone’s sketchbook remember you are not going to see perfect artwork. What you are really requesting is to take a peak into someone’s brain. So don’t be surprised if they hesitate to show you!