Hope to Nope

Graphics and Politics 2008-18

The past ten years have been a turbulent decade with a strong increase in the public’s engagement with politics. The Design Museum aimed to explore how graphic design and technology has influenced the major political movements in the 21st century with their recent exhibition Hope to Nope: Graphics and Politics 2008-18Incorporating a whole range of artwork from posters and placards to protest badges and memes, the museum delved deep into the public’s reaction to the 2008 financial crisis, global protests and the election campaigns of divisive leaders to produce a diverse and provocative exhibition. Hope to Nope was split into three sections, which focused on power, protest and personality.

DISCLAIMER: The views displayed in the exhibition are those of the individuals and organisations that created them – some of which may cause offence. The Design Museum does not necessarily agree with such views, nor does it consider them to be necessarily justified, truthful or accurate.

 

Unfortunately, the final two weeks of the exhibition were disrupted after a selection of exhibits were removed by the lender in protest of a private event held at the museum by an aerospace and defence company. Nevertheless, there were enough exhibits remaining to make the trip to the museum worthwhile. Purportedly, the first artwork in the exhibition was the street artist and graphic designer Shepard Fairey’s (b1970) Hope poster for Barrack Obama’s (b1961) presidential campaign in 2008, which went on to win the Design Museum’s Design of the Year in 2009. This distinctive style has been imitated by hundreds of amateur designers to produce satirical, anti-politician posters, for instance, an image of Donald Trump (b1946) with the word “nope”.

The red, white and blue colour combination that Fairey used, distracted people from Obama’s race, which is what many American’s fixated on, and portrayed him as a patriotic citizen instead. Being simple and easy to reproduce, the artwork spread rapidly throughout the states and online, quickly becoming recognised and adopted by Obama supporters. Fairey is happy to see his work being parodied for various means of activism, especially because the Hope poster has no political power, yet is used by people to make a powerful statement.

“Design is always political.”
– Mike Monteiro

Other political campaigns shown included Hillary Clinton’s (b1947) election posters, North Korean posters, North Korean stamps, which mock the United States, and various responses to “Brexit”.

 

Graphic design targetted at “Brexit” began as soon as David Cameron (b1966) announced a British Referendum on 23rd June 2016.  Two years later, campaigners are still producing new posters or digital graphics. Examples shown at the Design Museum included the Britain Stronger in Europe Campaign which produced many materials to persuade voters to opt to remain part of the EU. Playing on the word “in” with visual reference to the flag of the United Kingdom, posters and flags stating “Vote Remain” were prominent throughout the months leading up to the referendum. The designers also produced t-shirts for protestors to wear with the short phrase “I’M IN” boldly written across the chest.

Earlier this year, with the fate of “Brexit” not yet fully realised, The Sun created a spoof timeline of events based on the Bayeux Tapestry. Humorously titled Bye-EU Tapestry, this was the newspaper’s response to the president of France’s decision to lend the original 950-year-old tapestry to the UK. Using the similar style of figures that were embroidered to show the victory of the Normans in 1066, this version shows the “historic Brexit victory” over the EU. The captions mock medieval spellings with words such as “announceth” and “emergeth”, whilst the Queen is shown to be declaring the UK is “better orf out.”

“You have the technology to affect history.”

 

In the past century or two, more inventions than the rest of history combined have been invented, culminating in the current digital age. With the opening of the internet for public use in 1991, online graphics and social media have rapidly grown to a point where almost everyone is influenced by it in some way or form. Within the exhibition was a detailed, wall-length infographic showing the timeline of social media and its crucial role in politics.

A decade after the internet became available, the leading information website Wikipedia was born. This allowed people to search for answers to absolutely anything they desired. With pages about well-known celebrities to the most obscure form of fungi, Wikipedia quickly became a popular website by internet users, particularly school students who no longer needed to read books to complete their coursework. Regrettably, the accuracy of the information on Wikipedia is far from one-hundred per cent; anyone with an account can log in and change information, purposely misleading readers – not so good for homework after all!

The first major social media platform arrived in 2003, allowing individuals to connect with friends and strangers all over the world. On Myspace, people could personalise their pages, upload photographs, share their favourite music and even list their top ten friends. in 2008, Myspace became the stage for Obama’s presidential candidate campaign.

In 2006, Myspace was usurped by Mark Zuckerberg’s (b1984) Facebook, which currently has approximately 2.23 billion monthly active users, and Jack Dorsey’s (b1976) Twitter, a popular news and social networking service with 335 million active users. The latter was President Trump’s preferred means of spreading his policies and encouraging people to vote for him.

In 2007, the way people could access the internet changed completely with the invention of the most popular brand of smartphone, the iPhone. As well as being able to make phone calls, the iPhone functioned as a pocket-sized computer with easy internet access even when away from home. Soon, applications were developed to perform in this new format, including the free secure messaging platform Whatsapp in 2009 and the photo and video-sharing social network Instagram in 2010.

No matter the brand, all forms of social media allow individuals to explore beyond their friendship circles, discovering people and ideas from across the planet in only a matter of seconds. This allows people of power to voice their opinions and influence billions of people all over the globe. Whilst this may have huge benefits, particularly in awareness campaigns, it can also have a tremendous negative effect.

Digital technology has allowed for the invention of GIFs and memes that are “liked”, “posted” and “retweeted” by thousands of people every day. GIF stands for Graphics Interchange Format which is essentially a moving image. The majority of these are split-second clips of videos, which, when posted on social media, are removed from their original context and often gain new meaning. A GIF of someone laughing, for instance, may be tagged onto a “post” that someone finds funny.

meme can be defined as “an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.” The word was coined by Richard Dawkins (b1941) in an attempt to explain the way information spreads. A particular meme that the Hope to Nope exhibition focused on was Pepe the Frog.

200px-feels_good_manPepe the Frog was a cartoon amphibian with a humanoid-like body created by Matt Furie (b1979) in 2005 for a comic called Boy’s Club. It quickly became an internet sensation with people sharing Pepe with various facial expressions as a way of displaying opinions about certain ideas. Variants include “sad frog”, “smug frog” and “feels frog”.

Whilst the Pepe meme was initially harmless, Furie was dismayed when the innocent green frog became a “hate symbol” used by white-supremacists. In 2016, Pepe became associated with Donald Trump who “tweeted” a version of the frog drawn to look like himself with the tagline “you can’t stump the trump.” Later, Pepe was used as a means of attacking Hillary Clinton’s election campaign in a supposedly humorous manner.

Social media has provided plenty of opportunities for anyone to create memes and parodies of well-known ideas. This has been particularly beneficial for campaign groups, such as Greenpeace. In 2017, Greenpeace launched their Don’t Let Coke Choke Our Oceans campaign in order to raise awareness of plastic pollution, the greatest threat to marine life. Appropriating Coke’s branding, the environmental organisation launched an attack on one of the biggest sellers of plastic bottled beverages. As well as spreading their message online, Greenpeace campaigners went into shops, placing cleverly crafted labels over Coke bottles to make the product look like an empty, ocean-weathered piece of plastic.

More often than not, memes and parodies are deliberately comical, spreading ideas through light-heartedness rather than going for the shock factor. The clothing company Diesel, parodied the 1960’s anti-war slogan “make love not war” to advertise what they believe in, not just as a merchandiser, but as a global brand as well. By altering the phrase to “make love not walls”, Diesel is making a stand against hate, stating that their products are for everyone and they wish all could live in harmony.

The advertisements for “make love, not walls” uses symbolic imagery such as a rainbow coloured tank and happy people dressed in a “hippy” style holding flowers to represent freedom and love.

“At Diesel, we have a strong position against hate and more than ever we want the world to know that, to use our voice for good, love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Nicola Formichetti – Diesel Artistic Director

Although the company declares their motives were to emphasise their position against hate, it is so soon after President Trump’s notion of building a wall between the USA and Mexico that many may wonder if there is a subliminal political agenda hidden within their advertisements.

Whilst social media has been used for spreading radical ideas and campaigns, for instance, in 2015 the hashtag “#JeSuisCharlie” was tweeted 6500 times a minute the day after the terrorist attack on Charlie Hebdo magazine in Paris, physical protests and demonstrations have been the go-to method for campaigners for hundreds of years. Graphic design plays a vital role offline as much as it does online. Posters, badges and placards need to be carefully designed to attract attention and provoke debate. Even the suffragettes developed their own branding at the beginning of the 20th century.

38419793_10214474022035772_7029360020294729728_nThe Hope to Nope exhibition focused on a handful of demonstrations from the past decade, including video footage of marches and loud protests. A great deal of effort was focused on the Grenfell Tower tragedy, which occurred on 14th June 2017 and is still close to many Londoners’ hearts. A year on from the worst residential fire since the Second World War, hundreds of green-clad activists took part in a Justice for Grenfell Solidarity March demanding justice for the victims who lost their homes and loved ones. Investigations revealed that the incident was an accident waiting to happen and people are still angry about the way the situation was handled.

Designers with links to the Grenfell Tower designed badges for protesters to wear. The Green for Grenfell and the Unity Heart pins are a symbol of hope, unity and love to be worn in memory of the 72 lives lost. British politicians, including the current Prime Minister, were seen to support the appeal.

The Grenfell disaster also inspired an art project titled 24Hearts which was begun by a local artist, Sophie Lodge. The initial plan was to produce 24 handmade hearts to represent each floor of the tower, however, with help from school children and residents in the area, over 100 hearts have been made. Many of these were used as placards during silent protest marches.

Hanging from the ceiling at the exhibition was an enormous blowup rubber duck sporting the Spanish phrase “Chega de Pagar o Pato”, which translates into English as “I Will Not Pay the Duck”. In Brazil, the phrase “pay the duck” refers to taking the blame for something that is not your fault and was adopted by the São Paulo State Federation of Industries in protest against rising taxes. Although a rubber duck may look childish or make people laugh, it definitely catches people’s attention.

Another protest the Design Museum focused on was the ongoing Women’s March, which began on the first day of Donald Trump’s presidency. Since then, around 914 women-led marches have occurred all over the globe with over 4.5 million voices protesting against Trump’s attitude towards women and people of minority. Rather than branding their campaign with a specific design, the majority of placards have been handmade with angry or witty slogans that reflect Trump’s behaviour.

President Trump got more than his fair share of attention during the Hope to Nope exhibition. The final section focused on personality and identity, which is something Trump has been strongly aware of throughout his career as a politician. In the lead up to the presidential election, Trump and his supporters were recognised by their red caps with the slogan “Make America Great Again.” Powerful leaders are often obsessed with their image and this was only the beginning of Trump’s attempt to create a memorable identity for himself. Unfortunately, it has also lead to numerous satirical cartoons in magazines and newspapers.

The opinions about Donald Trump are divided into love and hate, nearly all of the museum’s examples stemming from the latter. The most controversial exhibit, by a long shot, was the All-Seeing Trump machine which was launched in 2016, a month before the presidential election. Resembling a fortune teller machine that could usually be found in early 20th-century penny arcades, the Trump-dummy gives users a greeting followed by a promise for the future. These promises are based on what anti-Trump campaigners believed would happen with him in power, for instance, “a terrific nuclear war” and changing Obamacare to “I don’t care”.

Many other politicians have been the target of ridicule in recent years, particularly members of the current British parliament. The final pieces in the exhibition drew attention to a few opinions about Prime Minister Theresa May (b1956) and other Tory MPs. In 2017, illustrator Chris Riddell (b1962) produced a series of political cartoons of May wearing her trademark leopard-print kitten heels in savagely humorous situations. The artist has been portraying the PM in this manner since 2002 when she was the Home Secretary, as well as other important figures.

Theresa May has also been depicted many times on the cover of Private Eye, a current affairs magazine currently edited by Ian Hislop (b1960). Although the magazine aims to tell the truth about world affairs, it illustrates articles with high-brow humour and cartoons. Usually, the cover page includes a photograph of prominent individuals overlayed with comical speech bubbles and topical captions. Despite its satirical nature, Private Eye does not try to influence people’s opinions or political preferences.

The aim of Hope to Nope was to express the importance of graphic design in politics. Whilst there were many opinions, some which may have caused insult, the focus was on the way graphic design was used to get these views across. Often, graphic designers are forgotten about, their hard work unappreciated, whereas, in reality, their contributions are frequently the key to success. This exhibition helped to open people’s minds to the presence of the people who help to make a political campaign or protest visible and memorable.

The Design Museum’s exhibition Hope to Nope: Graphics and Politics 2008-18 closed on 12th August 2018, however, leftover merchandise from the gift shop may still be available online or from the museum.

DISCLAIMER: Similarly to the Design Museum, I do not necessarily agree with everything I have discussed in this blog, nor do I consider them to be necessarily justified, truthful or accurate. 

Advertisements

Kathryn Lawes: Creative Box

Ambitious graphic designer and illustrator, Kathryn Lawes, like many young artists, dreams of having her own design company. However, it is a competitive world, and starting small is the only way to go. Having earned a degree in Graphic Design after three years of study at Portsmouth University, Kathryn has proven her desire to create by taking on the odd commission brief.

When starting up as a freelancer, it is very difficult to earn enough money to live on, therefore ex-students often end up in dead-end jobs whilst they try to get themselves known in the world of their desired profession. Kathryn, however, has been particularly lucky in landing herself a job at an architecture company, Thrive Architects. This may not involve the style of design and illustration she ultimately wants to be working on, but it provides the opportunity to develop her skills. And, at the end of the day, it is the vital experience that graphic design companies or prospective clients are on the lookout for.

D17474745_10154646198504387_67877695_nuring the limited spare time available, Kathryn also takes on freelance commissions. She has worked on branding jobs, produced children’s picture books, and has also branched out into mural painting. But, the thing she enjoys most is drawing and illustration. As a child, Kathryn was asked what she wanted to be when she grew up, and she said “an illustrator”! And, now it appears her childhood ambition could actually turn into a reality.

“I love to bring a story to life,” Kathryn explains. Using mainly watercolours and pen, Kathryn’s illustrations lend themselves towards children, the soft colours and smoothness of the final outcomes being particularly attractive to young minds. With already one in print, Kathryn is currently working on a second book based on the Six Behaviour Strands used by the client, the Primary Behaviour Service (PBS). Rather than focusing on National Curriculum subjects such as Maths, English and Science, PBS concentrates on six areas: Focus, Independence, Resilience, Respect, Boundaries and Self-Regulation.

The first book in the PBS series is titled It’s Just Too Noisy, and teaches children about how to focus. Using her favoured illustration style, Kathryn introduces Barney, a rabbit who wants to relax and read his book. However, each time Barney settles down to read, he is distracted by loud noises. Unlike traditional stories, It’s Just Too Noisy invites children to engage with the story and its conclusion by deciding what Barney should do next. A choice of two actions leads to contrasting scenarios, thus educating children about the more appropriate ways of reacting in difficult situations.

barney-rectangle

Kathryn’s love of children’s illustration stems from her own childhood.

My biggest inspirations are my Mum and Walt Disney. When I was little, my Mum would use up old tiny pots of paint by painting on my furniture various characters from Disney films. I remember having a big white toy box with some of the puppies from 101 Dalmations on, which I loved! I have always loved the Disney hand-drawn style animation illustrations, and I guess this is what fueled my desire to draw as well.

Alongside her decorated furniture, Kathryn’s strongest art-related memory is winning a design competition whilst at Primary school. The task was to create an advert and logo to promote Walk to School week, and Kathryn’s illustration of a book bag with legs landed her with first prize. Embedded in her memory is the day the Mayor of Havering personally congratulated her on her winning entry. “… a huge car with little flags at the front pulled up … a very important man got out of the car and then he came and told me how brilliant my work was! ”

83As an illustrator, Kathryn does not only concentrate on child-targetted artwork. One of her favourite pieces of work to date is an illustration of a classic racing car. Inspired by the vehicles on display at Santa Pod Raceway, Kathryn has created a small series of vehicle illustrations, including a few as commissions. However, it is her first attempt at this new genre that Kathryn is most proud of.

Taking her illustration skills to new levels, Kathryn has recently added mural design to her repertoire, charging reasonable prices for beautiful wall art. Like any professional designer, Kathryn liaises with the client to make sure the outcome is exactly what they want but also employs her artistic eye to suggest the best method of achieving their wishes.

Thanks to her childhood fascination with Disney films, Kathryn is expert at replicating the original Disney characters and has often incorporated these into wall murals. Whilst cartoons are popular for children’s bedrooms, Kathryn is also skilled in typography, and faultlessly applies words or quotes to the layout. Details, including prices, can be found on Kathryn’s Creative Box website.

Kathryn’s dream is to have all six books in the PBS series published and to continue working in the graphic design field. As with all students and graduates, Kathryn has experienced ups and downs, competing against other designers as well as her own confidence. Yet, experience leads to knowledge, and Kathryn leaves us with some sound advice: “Keep Going. Honestly, the best advice is if you keep pursuing and persevering … you are much more likely to reach [your goals]. Never give up … you will never find out what potential you had.”

Kathryn’s portfolio can be found on Creative Box as well as her personal blog. She is also on Facebook and Tumblr.

 

The Pros and Cons of Digital Technology in Relation to Illustration

The following essay was originally written in 2011 during my second year studying BA Graphic Design.

This essay will talk about the development of technology from the 15th century until the digital technology of today. It will also explore in detail the effects, both positive and negative, of digital technology in relation to illustration.

Over thousands of years the idea of what illustration is has changed, especially in recent years. Illustration most likely began with someone drawing in the dirt with their finger however now illustrations are being produced for book covers, magazines, posters, websites, and so on. (Zeegen, 2009)

Over the past six or so centuries, technology has developed in ways that have changed the process of producing written and illustrative work. “It is hard to imagine a world in which every image was unique. Prior to the fifteenth century, images were not only-one-of-a-kind but rare.” (Thompson, 2003) [Online] Before the fifteenth century, all illustrated books were produced by hand, making them also very rare. (Mugnai, 2009a) This would have taken time meaning that books and illustrations would have been expensive due to the limited amounts of copies. So at this time copies of books or even the originals would have been found in select places of status such as palaces and churches. (Thompson, 2003)

During the 1400s the printing press was developed by Johannes Guttenberg resulting in the ability to reproduce thousands of identical images. However it was possible to reproduce images before this. In Europe in the 1390s woodcuts were used which then led onto etching and engraving in the middle ages. Some examples of etching are the illustrations by H.K. Browne for Charles Dickens’ novels. (Fig. 1) By the nineteenth century artists were finding ways to add colour into their prints. Books were now becoming easier and quicker to produce and hence costs were reduced rapidly. (Kreis, 2004) This also meant that individual people could then own a copy of a book rather than having to go to other places to look at or be read to from one.

Once methods of printing had been invented there were less hand-drawn books being produced. By the end of the 18th century lithography was invented but this was soon replaced by the end of the 19th century with “photomechanical processes that made possible the reproduction of a wide variety of painting and drawing techniques.” (Columbia University Press, 2007) [Online] The 19th century saw the development of the Golden Age of the Victorian Illustration and also the beginning of the Golden Age of Illustration in America. This period saw a rise in printed book and magazine illustration due to the developments in printing technology. Illustrators from this time were inspired by pre-Raphaelite art, Japanese colour prints and art nouveau style. (Wigan, 2009)

After the two world wars illustration styles changed as illustrators were influenced by the different artistic movements of the time, such as, Pop Art and Photorealism. (Mugnai, 2009c)

In the world today methods of illustration are completely different to those of the past. Bruce Wands suggests, “Computers and the Internet have revolutionized the way people communicate and how they produce media” (Wands, 2000:p40). Styles of illustration have changed to fit the growing developments, such as more visual content is needed on websites and blogs therefore digital approaches to illustrations have increased. (Tallon, 2008)

Picasso once said, “computers are worthless. They can only give you answers.” (Zeegen, 2007b:p41) However as Picasso died in 1973 he was not alive to see the development of digital illustration. In recent years the computer has provided illustrators with an additional means in the process of creating their work.

Digital technology was the next step for illustration and has altered the nature of the discipline. “The digital revolution would take no prisoners – it was clear, adapt or die!” (Computer Arts, 2006) [Online] It was in the early 1980s that the computer began to be used for illustration. At this time computer screens could not display extensive colours and everything was displayed in a low resolution. Therefore Pixel illustration, “is arguably where the whole digital illustration shebang began” (Goldman, 2011) [Online]

Although Goldman argues that digital illustration began in the 80s he also mentions that a different kind of illustration emerged in the 1990s. Adobe Photoshop fully emerged at the beginning of the decade but in 1995 once the software had been developed “digital photo illustration was born.” (Goldman, 2011) [Online]

Soon, although there were illustrators who still preferred to produce their work by hand, less hand drawn illustrations were being used in magazines or on book covers and “images composed of squiggles and geometric shapes, courtesy of Adobe and Apple” (Stermer,2000:p30) began to appear instead.

The invention of programmes such as Photoshop meant that illustrators could edit their work digitally. For example, as Wands pointed out, illustrators could now work purely in black and white then scan their work into a computer and using digital software manipulate elements and apply colour on screen. This meant that artists no longer had to spend hours producing everything by hand and starting again when corrections were required. As well as Photoshop there was Adobe Illustrator, which allowed artists to create illustrations and enlarge them to any size due to the flexibility of such vector software. (Wands, 2000)

Photoshop and other software in theory offer more savings in relation to production. Today many comic book artists draw their work by hand but choose to add colour using digital software. In Goldman’s article he mentions another specialised software, Corel Painter. In similar ways to Photoshop this programme can be used to edit illustrations and photographs or create illustrations from scratch, however in a way that can imitate “the way that watercolour Paints behave when wet, with drips, runs and splashes.” (Goldman, 2011) [Online] This software is time saving as it is possible to produce something comparatively quickly with it, whereas to do the same by hand, for many people, would take a long time as the artist or illustrator may not have skills in a range of media and digital simulation may offer an alternative solution.

Digital technology has given those that are not confident at drawing by hand the opportunity to become illustrators. Computers have opened up new styles of illustration such as Pixel Illustration, as mentioned earlier, and Vector Art. Vector Art is an appropriate type of illustration to be used on websites as files are small in size whilst retaining clarity and are quick to download. Vector illustrations can also be reproduced at any scale without losing clarity and sharpness. Artists usually use photos or hand drawn materials as a template to draw around using digital software. (Goldman, 2011)

However, even though digital technology has become popular in relation to illustration, this does not mean that all illustration has to be entirely digital. Since the development of digital technology there has been a rise in multimedia art. This is where more than one type of media is used within an artwork for example painting, print and photography, and now more recently, digital images. This style of art was fairly popular in the 1990s where technological advancements were giving illustrators and designers new methods to experiment with. (Mèredieu, 2003)

Dave McKean is an example of an illustrator that uses a multimedia approach in his work. He has made many illustrations for book covers, CD covers and graphic novels. He has become widely known for his work with the writer, Neil Gaiman. McKean uses the computer to layer his multimedia compositions, a lot of which are often made by hand. He has a fairly positive opinion about the use of digital technology when producing illustrations. He has suggested that with a computer there is “obviously incredible control” (Miller, 2004) [Online] and it is a good way of layering images no matter what the media; digital or handmade work. McKean is a skilled draughtsman so combines traditional practices with the flexibility offered by digital software. (Fig.2)

His main negative view of digital technology is not one that really relates to illustration work but only that people end up spending most of their time sitting in front of a computer. He also says that many people assume that it is possible to use digital software to edit photographs to get the required affect, however depending on the image this is not always possible.

Despite McKean having positive views on digital technology he believes that illustration is in trouble. “I’m sure this is just the computer’s honeymoon period, but in the meantime, illustrators are having a tough time getting work.” (Miller, 2004) [Online]

Although digital technology has its positive aspects there are other people who have negative views on such developments. Roger Parker believes “recent advances in computer imaging are blurring the line between photos and illustrations”. (Parker, 1998:p93) Caplin and Banks tell us to “forget the ‘photograph’. Nowadays it is just another word for an image. All images are images, however they are produced.” (2003:p6) Françoise Holtz-Bonneau points out that digital images produced on a computer are either overly geometric or they are “excessively realistic in an all too perfect way”. (Mèredieu, 2003:p109) Rick Poynor argues that illustration generated using a computer has become “predictable and trite”. (1999) [Online] Many people have learnt how to use digital methods to produce illustrations, which after a while have become similar and clichéd.

As now it is not essential to be able to draw to be able to produce illustrations, Milton Glaser argues that the invention of computers has made illustrators unnecessary. (Arisman, 2000) If people can produce their own illustrations easily then they will not need to hire illustrators to do this for them. Karl Marx predicted a society where there would not be any professional artists as all people would be artists. “The particular way in which art is expanding and becoming diluted at present” would not please Marx, however he did foresee the possibility of these things occurring such as the blurring of the boundaries of the disciplines. (Mèredieu, 2003:p222)

“Anyone with a computer and a printer now has an artist’s studio, photography studio, film studio, printing press, and laboratory on their desk.” (Herriott, 2009:p6) Although this was said as a positive response to the advancements of technology, it backs up Marx’s view that it is possible that all men will be artists. Everyone will have access to technology that gives them the ability to make their own illustrations, which “makes illustrators unnecessary”. (Arisman, 2000:p55)

Neil Churcher writes about Marion Deuchars, a tutor from the Royal College of Art, in an article saying that she believes that drawing by hand, for example into a sketchbook, shows that the illustrator has design skills. However she thinks that computer aided design has lessened this importance as now it appears the most important thing is digital visualisation. Churcher refers to the graphic designer, Phil Carter, who says that “drawing is a skill that is sadly being lost”. (Churcher, 2002) [Online]

Steven Heller writes in his essay, The End of Illustration, that people are digitally changing aspects of others art works without their permission. (Heller, 2000) Therefore some artists have “willingly offered their pictures, carefully crafted over a career of individual commissions, to be used and misused… altered beyond recognition on attribution.” (Stermer, 2000:p30)

Milton Glaser has written about how he was once approached about a business plan, which would involve compiling a disk of illustrations that people could buy and use as they wished. So someone could buy the disk and then “use any image, for any purpose, modified as desired, combined with any other images, recoloured, reshaped, reconfigured… forever.” Illustrations, therefore, would no longer be unique. (Glaser, 1997:p258)

Glaser fears that the profession of illustration will eventually disappear especially if business plans such as these go ahead and succeed. If people are able to get their hands on such disks then the professional illustrator would no longer be needed or even wanted because, as Glaser points out, it is doubtful that clients will want to pay for illustrations when something similar could be acquired for nothing. For persisting image-makers, such as illustrators, artists and photographers, there is the risk they will not be well known, as they will just be “reduced to the level of anonymous image providers.” (Glaser, 1997:p259) If a disk such as this had ever been produced then illustrations would have become standard images that would get overused and boring. On the other hand, because of the overuse of the same illustrations again and again, people may desire new original visual approaches.

Traditionally a work of art was a unique thing as it was made only the once; there was only one copy. Nevertheless, once technology began to develop it was possible to make copies of these unique art works. The copy, however, would “lack the authenticity and aura of the original work, so be worthless.” (Hillis Miller, 1992:p20)

“That which withers in the age of mechanical reproduction is the aura of the work of art.” (Benjamin, 1936) [Online] Walter Benjamin wrote an essay in which he suggested the idea of aura in relation to artwork and the effect that mechanical reproduction had on this. By reproducing a work of art, for example, it is removing the original from its “domain of tradition”. (Benjamin, 1936) [Online] So even if the reproduction of the artwork is faultless, it is still lacking in something: “its presence in time and space”. (Benjamin, 1936) [Online] The work of art has been removed out of its original context. For example a religious painting would have an aura in the museum or church in which it is displayed, but this aura would be destroyed if it were to be used as a magazine cover as it has been removed from its original domain. Technology has also changed peoples reaction towards hand produced art because original artwork, such as a painting, was only “viewed by one person or by a few” (Benjamin, 1936) [Online] and its aura could only be appreciated by these people. However, once copies could be produced, these art works, now lacking in aura, were viewable by the public who would not value them in the same way as someone who viewed them in their original domain.

This essay was written before the digital technologies of today, as the first computers did not appear until the 1940s (Mèredieu, 2003). However Benjamin’s argument is still relevant today because it can be applied to digital technologies.

The idea of a loss of aura is evident in “photographs of photographs, photocopies of photocopies, and copies of video tapes” (Mitchell, 2004:p5) where each copy has a lower quality than the original. Matt Soar mentioned this idea of an aura: “that illustration beginning with the hand and ending with pens, brushes, or pencils has an affective quality – an aura”. (Soar, 2000:p33) He says that this quality cannot be created by digital processes such as photography and computer software.

Another example of this lack of aura are photographs of things. A photograph of an object is just that, a photograph of an object. By looking at it no one actually sees the original object, what is actually seen is “the original of a reproduction – with all the associated loss of aura.” (Rodman, 2007) [Online] Howard Rodman uses as an example the Eiffel Tower. The actual tower has an aura whereas the postcards, t-shirts and other merchandises do not have this aura.

Lucinda Rogers is an illustrator who produces everything by hand. This consists of mainly reportage drawing which involves her drawing on the spot. Deuchars says that when drawing no one can tell what the final outcome will be like, or whether it will be good, until it is finished. “You have to let it go on its own journey. What you have to do is to start without thinking.” (Churcher, 2002) [Online] With digital technology this is not possible in the same way.

Although many believe digital technology to have caused problems for illustrators and maybe even the end of illustration, Zeegen writes that before digital illustration grew in popularity, illustration was “only moments away from the final nail being hammered into the coffin.” (2010) [Online] Whereas some illustrators believed that all was not well for illustration, Zeegen (2007a) [Online] poses the question “Where did it all go right?” Therefore, digital technology has for some brought new life into the discipline, especially, as Zeegen also points out, through the growth of the Internet where “illustration has become more noticed on an increasingly global scale”. (Zeegen, 2010) [Online]

Overall there are many different opinions about digital technology and its effect on illustration. A Scottish illustrator, Bernie Reid assumes that digital illustration will begin to decline, whereas Michelle Thompson has expressed the view that she believes that both hand-rendered and digital illustration can both exist together especially as image-makers are benefitting from digital techniques within their hand produced illustrations. Peter Arkle, another illustrator, feels that there should be a growing interest in work that shows evidence of being produced by a human hand even if some of the illustration is digital as it really stands out. (Hyland and Bell, 2003)

Although digital technology may be an exciting new method and has made it easier and quicker to produce illustrations, Steven Wilson, who has done illustrations for The Guardian argues that it is “only as exciting as the ideas you have inside your head”. (Computer Arts, 2006) [Online] So illustrators are still needed to come up with the ideas for illustrations. Emily Alston, who uses digital methods, points out that “every illustrator and designer has the very same technology available to them, and if everyone uses the tools in the same way, nothing would ever stand out as different or original.” (Computer Arts, 2006) [Online]

Caplin and Banks believe that digital technology is a positive thing due to the fact that designs and illustrations can be produced faster than by hand but also they point out that “from cave painting on, image making has followed technological advancements and will continue to do so.” (2003:p7) So just as with development of the printing press, lithography and so on, digital technology is simply the next advancement of an ancient and continually evolving process.

On the whole digital technology has had a positive effect on illustration as it has brought new opportunities and methods to the field. With the development of technology, illustrations have become quicker to produce both from the reproduction point of view, with the development of the printing press and later computers; and also in producing the original image, thanks to digital software. There are, on the other hand, negative view points about digital technology as some artists fear that the more traditional methods will be abandoned and that the profession of illustrators will slowly decline because of the ability of everyone being able to produce or copy others work using software available to all. Overall, every time that technology advances, illustration is able to adapt to the new methods of producing, whilst still being able to integrate traditional methods. Therefore, digital technology is the next step in the continually evolving creative activity known as illustration.

6

Fig. 1

Browne, H. (1849) My Musical Breakfast [Online]. Available from http://upload.wikimedia.org/wikipedia/en/thumb/4/4f/Pickwick_papers27.jpg/220px-Pickwick_papers27.jpg [Accessed: 16th November 2011]

1

Fig. 2

McKean, D. (2008) Big Fat Duck Cookbook Sample 8 [Online]. Available from http://www.mckean-art.co.uk/ [Accessed: 16th November 2011]

References

Arisman, M. (2000) Toward a Holistic Procession: An Interview with Milton Glaser In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.53-57

Benjamin, W. (1936) The Work of Art in the Age of Mechanical Reproduction Translated by A. Blenden (2005) [Online]. Available from http://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm [Accessed: 1st November 2011]

Caplin, S. and Banks, A. (2003) The Complete Guide to Digital Illustration Lewes, ILEX

Churcher, N. (2002) Drawing Out Ideas [Online]. Available from http://www.lucindarogers.co.uk/design-week.html [Accessed: 13th November 2011]

Columbia University Press. (2007) Illustration [Online]. Available from http://www.infoplease.com/ce6/ent/A0824994.html [Accessed: 30th October 2011]

Computer Arts. (2006) Digital Illustration [Online]. Available from http://www.computerarts.co.uk/features/digital-illustration [Accessed: 11th November 2011]

Glaser, M. (1997) The End of Illustration (Or the War is Over, Part 2) In: Heller, S. and Finamore, M (eds.) Design Culture: An Anthology of Writing from the Aiga Journal of Graphic Design New York, Allworth Press

Goldman, R. (2011) Digital Art: Explore Illustration [Online]. Available from http://www.streetdirectory.com/travel_guide/114366/programming/digital_art_explore_illustration.html [Accessed: 31st October 2011]

Heller, S. (2000) The End of Illustration In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.23-28

Herriott, L. (ed.) (2009) 500 Digital Illustration Hints, Tips and Techniques Hove, RotoVision

Hillis Miller, J. (1992) Illustration London, Reaktion Books Limited

Hyland, A. and Bell, R. (2003) Hand to Eye: Contemporary Illustration London, Laurence King

Kreis, S. (2004) The Printing Press [Online]. Available from http://www.historyguide.org/intellect/press.html [Accessed: 30th October 2011]

de Mèredieu, F.(2003) Digital and Video Art Translated by R. Elliott (2005) Edinburgh, Chambers Harrap Publishers Ltd

Miller, J. (2004) Dave McKean: Dark Digital Art [Online] Available from http://www.bulletsofautumn.com/mckean-art/readings/Dark_digital_art_2004.html [Accessed: 9th November 2011]

Mitchell, W J. (2004) The Reconfigured Eye: Visual Truth in the Post-Photographic Era Cambridge, Massachusetts Institute of Technology

Mugnai, F. (2009a) A Brief History of Illustration (Part I) [Online]. Available from http://blogof.francescomugnai.com/2009/11/a-brief-history-of-illustration-part-i/ [Accessed: 2nd November 2011]

Mugnai, F. (2009c) A Brief History of Illustration (Part III) [Online]. Available from http://blogof.francescomugnai.com/2009/11/a-brief-history-of-illustration-part-iii/ [Accessed: 2nd November 2011]

Parker, R. (1998) Looking Good in Print 4th Ed., Arizona, The Coriolis Group Inc

Poynor, R. (1999) Illustrate This [Online]. Available from http://www.frieze.com/issue/article/illustrate_this/ [Accessed: 9th November 2011]

Rodman, H (2007) Authorship in the Digital Age In: August, J. Authorship in the Digital Age [Online]. Available from http://johnaugust.com/2007/authorship-in-the-digital-age [Accessed: 31st October]

Soar, M. (2000) It Begins with “Ill” and Ends With “Digital”:The Riddle of Illustration’s Declining Fortunes In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.32-35

Stermer, D. (2000) What the Hell Happened to Illustration? In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.29-31

Tallon, K. (2008) Digital Fashion Illustration with Photoshop and Illustrator London, Anova Books Company Ltd

Thompson, W. (2003) The Printed Image in the West: History and Techniques [Online]. Available from http://www.metmuseum.org/toah/hd/prnt/hd_prnt.htm [Accessed: 30th October 2011]

Wands, B. (2000) The Influence of Computers and the Internet on Illustration In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.40-47

Wigan, M. (2009) The Visual Dictionary of Illustration London, AVA Publishing SA

Zeegen, L. (2007a) Illustration Renaissance [Online]. Available from http://computerarts.co.uk/features/illustration-renaissance [Accessed: 11th November 2011]

Zeegen, L. (2007b) Secrets of Digital Illustration: a Master Class in Commercial Image Making Hove, RotaVision SA

Zeegen, L. (2009) What is Illustration? Hove, RotoVision SA

Zeegen, L. (2010) A Decade of Illustration [Online]. Available from http://www.computerarts.co.uk/features/decade-illustration [Accessed: 11th November 2011]

 

Secondary Resources

Ascot, R. and Shanken, E. (2003) Telematic Embrace: Visionary Theories of Art, Technology, and Consciousness Berkley, University of California Press

Grau, O. (2003) Visual Art: From Illusion to Immersion Cambridge, Massachusetts Institute of Technology

Heller, S. (2004) Ode to Illustration [Online]. Available from http://www.aiga.org/ode-to-illustration/ [Accessed: 24th October 2011]

Male, A. (2007) Illustration: A Theoretical and Contextual Perspective Lausanne, AVA Publishing

Mugnai, F. (2009b) A Brief History of Illustration (Part II) [Online]. Available from http://blogof.francescomugnai.com/2009/11/a-brief-history-of-illustration-part-ii/ [Accessed: 2nd November 2011]

Mugnai, F. (2009d) A Brief History of Illustration (Part IV) [Online]. Available from http://blogof.francescomugnai.com/2009/12/a-brief-history-of-illustration-part-iv/ [Accessed: 2nd November 2011]

Mugnai, F. (2009e) A Brief History of Illustration (Final) [Online]. Available from http://blogof.francescomugnai.com/2009/12/a-brief-history-of-illustration-final/ [Accessed: 2nd November 2011]

Triggs, T. (2000) What am I? In: Heller, S. and Arisman, M. (eds.) The Education of an Illustrator New York, Allworth Press. P.49

Wood, F. (2002) China: The Invention of Printing [Online]. Available from http://www.fathom.com/feature/122327/index.html [Accessed: 30th October 2011]

 

 

The (Road) Signs of Typography

sign-giving-order-no-overtaking

From the moment we learn to read, typography has a significant impact on our lives. Without intending to, we absorb thousands of words a day, sometimes even beginning before we get out of bed. Posters dominate the walls of our towns, shops have unique lettering adorning their fronts, and even clothes often come decorated with typographic slogans.

Typography for many people evokes images of decorative lettering, expressive catchphrases, logos and artistic alphabets – such designs that have obviously been thought out and painstakingly developed. What tends to be forgotten is that every written word is a form of typography. Typefaces, including what you are reading now, have been designed; yet, apart from designers, fonts and such like are often dismissed or taken for granted.

One particular typographic design that we see everyday is displayed on road signs throughout the country. How many people look at a sign on the side of a busy motorway and admire the typeface, the layout, kerning, leading etc? No one does. We think, “Thank goodness that sign was there otherwise I would have missed my turning,” or “I’m glad that sign was there, otherwise this roundabout would be very confusing.”

So, who is the genius behind the helpful and effective road signs around Britain? In fact, it was a project by two designers executed at the turn of the 1960s. Jock Kinneir (1917-1994) and Margaret Calvert (1936) are the people who took on the ambitious project to create an easily deciphered signage system that, not only modernised British roads, influenced the rest of the world.

Since tomorrow, 11th February 2017, would have been Kinneir’s 100th birthday, I thought it worth learning about the designer(s) of a system that we now take for granted. Using carefully placed letters, numbers, symbols and colours, Kinneir and his assistant took on the most ambitious information design project to date, and made our roads, and the ever increasing motorways, a much safer thoroughfare to navigate.

When Jock Kinneir took on this project in 1957, he was already a proficient and admired graphic designer. Born in Hampshire, he developed the taste for art and design, resulting in enrolling onto an engraving course at the Chelsea School of Art. Due to the war, his career did not take off straightaway, however he eventually gained a position in the Central Office of Information as an exhibition designer. By 1956, Kinneir had opened his own studio and was teaching at the same school he attended on a part time basis.

Kinneir’s first major project was developing the signage system at Gatwick Airport, which was only just opening for public use. It is at this stage that Kinneir began his partnership with Margaret Calvert. Studying for a National Diploma in Design, Kinnier recognised her illustration skills and employed her to help him produce artworks and drawings for this notable project.

It was through the results of the Gatwick project that Kinneir and Calvert landed themselves with the road sign commission. At this period of time, motorways were only just being introduced to the UK, meaning that the existing signs were virtually illegible and un-thought-out having been erected many years after the roads were originally paved. Kinneir and Calvert’s job was to work alongside the development of the new roads, developing a coherent system that would be easy to read and understand when driving at high speeds.

It was agreed that a combination of upper and lower case was more legible than the standard block capitals that previous sign-makers had utilised. This meant that an appropriate typeface had to be designed or procured. By adapting the preexisting typeface Akzidenz-Grotesk, a sans serif font originally released in Germany, the pair generated a softer, friendlier version, now known as Transport. The signs themselves sported a blue background with white type, which was easy for drivers to spot against the backdrop of the British countryside as well as the stretch of tarmac ahead of them – both during the daytime and at night.

The motorway signage system was such a success that Kinneir and Calvert were asked to design the other, now familiar, signs on the rest of Britain’s roads. These include the simple triangle signs dotted about our roads, as well as the large green boards on the sides of primary roads, and the white versions on the others.

Calvert was responsible for the pictograms that many of our signs display. It was felt that, on occasion, it was easier to show a command using a symbol, rather than a lengthy instruction that drivers would not have time to read. Now, whenever a driver spots a silhouette of a boy holding hands with a little girl, they know to be extra vigilant of children running around in the area.

Kinneir and Calvert later went on to work with British Rail, hospitals and the army, designing signage systems that were so successful that they are still in place today. Imagine the perplexity of navigating around the country without any clear guidance!

John Kinneir died in 1994, but his legacy remains. Of course, his (and Calvert’s) design has altered slightly, the more developed towns, roads and cities become – unfortunately making some areas rather confusing – however, Kinneir is mostly forgotten, as the public take road signs for granted.

“It is sad but true to say that most of us take our surroundings for granted. Direction signs and street names, for instance, are as vital as a drop of oil in an engine, without which the moving parts would seize up; one can picture the effect of the removal of this category of information on drivers in a busy city or on pedestrians trying to find their way in a large building complex. It is a need which has bred a sub-division of graphic design with more influence on the appearance of our surroundings than any other.” – Kinneir, 1965

Next time you are on the streets, whether driving or walking, take a look at the signs you pass. Appreciate their simple design, the use of colour, the clarity of the typeface. These signs did not just appear there, they have been carefully thought out for your benefit. Try not to take them for granted, and make an effort to remember both Kinneir and Calvert’s names – you never know, they may come up in a pub quiz one day!

navigation

White Space is Important

Give a child a blank piece of paper and some crayons, and they are likely to colour-in the entire page. Unfortunately this instinct remains with many people as they enter adulthood, however in the design world it is a big no-no. In order for design to function it is equally important to look at what is not there as it is what is there. This is what the art and design world calls white space (or negative space). Without it most designs would be rendered useless.

It may seem silly to spend so much energy ensuring the balance of white space is correct, however if designers did not take this into consideration magazines would become illegible, posters confusing and indecipherable, leaflets a complete waste of time etc. Occasionally the concept of white space is abused with the purpose of portraying a particular message, however when legible typography is concerned, white space is a must.

Typography, from a graphic design perspective, became highly regarded after the emergence of the 1950s art movement, Swiss Style. Noted for its functional characteristics, it soon developed into the international typographical style.

Swiss typographer Emil Ruder (1914-70) taught his students the importance of using a grid, often asymmetrical, when placing typography into a design. Careful positioning of typefaces and other elements – including white space – is essential to the overall clarity of the final outcome.

“The typographer is familiar with white as a value in design…”
-Emil Ruder

For those struggling to grasp the concept of white space, the following citation from an ancient Chinese philosopher explains the importance. Although written centuries before it was relevant, this quote just about sums it up:

“From clay, pots are made, but it is the emptiness inside them that makes the essence of the pot. Walls with windows and doors form the house, but it is the emptiness between them that makes the essence of the house. The principle: the material contains usefulness, the immaterial imparts essence.”
-Lao-Tse

Keep this in mind when you are working on designs and you are not likely to go wrong. A designer’s job is often to get a message across through a balance of art work and typography. Do not let an aversion to white space ruin your work.

image21

c27rby1

The Digital Dark Age

Have you ever wondered what we, the current Western world, will be remembered for in terms of art? There is evidence from all periods of history, showing the varying styles and their developments. We only need to step into an art gallery to see paintings from the Renaissance era, Dutch Golden Age, Rococo and Neoclassicism. Exhibitions are still popular for Art Nouveau, Art Deco, Impressionism, Post- Impressionism and so forth. Modern art galleries not only display contemporary art but also works from the movements of the 20th century: Abstract Expressionism, Pop Art, Bauhaus, De Stijl, Futurism, Surrealism, Typography… the list goes on.

Art works have been restored and protected so that modern generations can appreciate their beauty, skill and techniques. But what will happen to our contemporary contributions? Paintings, sculptures and the like will hopefully be maintained in the same way as their predecessors, however our most recent movement, Digital Art, possesses numerous complications.

Although many artists have continued using the tried and tested techniques of yesteryear, the 21st century has conformed to the new practice of digital art. This is the era in which graphic designers and illustrators have out shone the fine artists. Computer software enables the mass production of a single design or art work, perfect for posters, flyers, logos etc. The same software lets artists and illustrators edit their hand rendered images, or draw them from scratch directly on the computer screen. This advancement has greatly benefited the majority, providing an arguably easier method of creating a “masterpiece”.

The ease of reproducing – reprinting – a digital artwork numerous times creates a sense of security: Damage? No worries, print a new copy. But for how long will this last? Everyone has experienced the heart stopping horror of losing a vital digital file. Or perhaps a computer has crashed mid production resulting in the loss of latest developments – save your files at regular intervals, everyone! The thought of losing one piece of artwork is sickening; now imagine this: an entire network crashing. Perhaps a bug wipes out several computers, a digital terrorist attack. A natural disaster could play havoc with our electricity. Scientists have warned that solar flares could render our technology useless. We cannot guarantee that our contemporary inventions will last for ever, the same as we cannot predict an alien invasion – something else that could put an end to digital art. If any of these scenarios were to happen, what will future generations know of this most recent art movement? Welcome to the digital dark age.

Many artists, illustrators and graphic designers have online portfolios; a digital gallery, but how many of us keep printed versions of our artwork? Alas, how long will these physical copies last? Art galleries contain paintings from centuries ago. They are protected, cleaned, (occasionally) retouched and restored, prolonging their life. Unfortunately the same cannot be done for works printed on paper. Ever town has a poster on display that has been ruined by rainfall, bleached by the sun, vandalised etc. Except for replacing it with another copy, they cannot be saved.

Do not panic too much. Evidence suggests that under the right circumstances paper can last upwards of one hundred years, regrettably eventually showing signs of age. Regardless of what happens to our technologies, the next few generations will have access to artworks of the early 21st century. After that? Who knows. In the end it does not really matter. We will not be around to bemoan the loss of our hard work.

In order for evidence of digital art to remain for years to come, please be sensible. Save your work (on multiple devices of your can). Print multiple copies. Protect them from the elements. But, most importantly, keep creating art. On the other hand, you have got to admit the thought of a digital dark age sounds quite exciting. I wonder what inaccurate beliefs the future human race will have of our generation?

The Life of a Sketchbook

Sketchbook ˈskɛtʃbʊk/ noun a pad of drawing paper for sketching on.
I lost count the amount of times throughout school and college people asked if they could look through my sketchbook. I felt uncomfortable letting people flick through the pages for two reasons. 1. I did not believe I was any good at drawing. 2. I knew the contents of my sketchbooks were not what they were expecting to see. There seems to be a misunderstanding among non-artists that sketchbooks are full of perfect works of art, but this is not the case at all.
The purpose of a sketchbook, particularly when studying, is to document creative ideas. It is a private place for artists to record their thoughts and experiments before developing various versions of a particular concept. It is only after these stages have been completed that the final artwork is put together.
There is no right or wrong way to keep a sketchbook. Everyone works differently and find some methods more helpful than others. Some books may not contain any drawings at all but be filled with collage and inspiration from a number of resources, whereas others may be packed with rough illustrations and scribbled notes.
Steven Heller, an author of art and design books, has compiled together snapshots from professional artists’ and designers’ sketchbooks. It is interesting to see the methods they have taken to move their thoughts from brain to paper. Two books I particularly enjoyed looking through are Graphic and Typography Sketchbooks.
Inspired by these books I have taken photographs of a few of my own sketchbooks that I kept whilst studying for a degree in Graphic Design. As you can see below I did not stick to one method, instead I experimented with drawings, collage, paint, colour, rough thumbnail sketches etc.

Next time you ask to look at someone’s sketchbook remember you are not going to see perfect artwork. What you are really requesting is to take a peak into someone’s brain. So don’t be surprised if they hesitate to show you!