Art with purpose
Greeting cards bought on the high street are ridiculously expensive nowadays and often do not express exactly what you are trying to say. It always seems to be the way that the nicely designed cards contain messages that do not relate to the recipient at all, whereas the cards that do, look really naff.
The solution? Make your own! That is what I have done a few times this year already. I have been making cards for over a year now, however I got stuck producing the same style and got rather bored with it. Although these cards were popular amongst church members where they were being sold, I could not face designing any more. So, I adopted a new style.
Since I have been practising and developing my illustration skills over the past few months, it seemed logical to continue to do this through card making. Rather than mass producing them as I did previously, I have only made the for specific occasions. This gives me the chance to take more care and put more effort into each design.
Making your own cards gives you more control over the contents of the design. For example my Dad loves football so I drew a football. I did not need to worry about finding a card where the players were wearing the correct colour shirt, or one that would not imply that my Dad was a football player. Likewise, my friend loves cats, so I drew one – no silly comments, inappropriate wording, annoying glitter that goes everywhere…
A friend of mine requested a card for a mother of a new born baby boy. I was left to my own devices as to the actual design (although she admitted she was hoping I would do an illustration). At the time I had been drawing a lot of hands as practise, therefore I used hands as part of the design. The colours (blues) represent the sex of the baby.
Although I said I was only going to make cards for specific occasions, I have, in the past week, made a couple of cards using paper craft inspired by images seen on Pinterest. In our house there is a complete mess of gathered materials, papers, stickers etc that have been accumulated over the years and it is about time they got used. Hopefully over the next few weeks or months I will be able to create many more handcrafted cards, without the pressure of needing to mass produce. These can either be used as and when needed or donated to charity.
Overall, unless you find the perfect card in a shop (and are willing to pay for it), hand made cards are much more personal and show that you have thought about the recipient, rather than it being a last minute purchase.